The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Do people understand the meaning behind your words?

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Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio[...]

A message to the people in charge of other people.

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Is it life-stage or generational?  What I used to believe, is changing and here's why...

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It's important to understand what advertising can do, will do and won't do.  

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How flexible are you with your planning?  Do you have a "stash of cash" for items not in your plan?

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Most of us are too close to our circumstances to see everything we should.  I've got a free checklist to help you and your team become your own "Devil's Advocates"

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 If you're not following these 6 key elements, your chance of success is diminished.

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What's more important?  What you say about your business or where you say it?

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Just because you've "always done it" doesn't mean you should keep doing it.

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