The Scott Howard Genuine ScLoHo Media and Marketing Podcast

How bad is it out there for the newspaper business... really bad.  A look at some numbers and why it matters...

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Take away the emotion, use a strategic plan and make the right adjustments for now and the future.

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An update on misconceptions from a story I first published in 2016.

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We're taking a week off from my usual media and marketing talk to do some personal reflections.

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Not all media is created equal.  Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.

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These days you have to Earn Trust, it's not automatic.

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It's rare and phenomenal. And in Fort Wayne Indiana, it's unique to WOWO Radio. See omnystudio.com/listener for privacy information.

An example of an ad campaign that uses Human Relationship Marketing Principles and one that ignores them. See omnystudio.com/listener for privacy information.

We go a little deep into the understanding of Principles versus Practices as I kick off a two-parter on the Trust Factor. See omnystudio.com/listener for privacy information.

Attitude and Action will determine what happens to you and your business the rest of this year. See omnystudio.com/listener for privacy information.