The Scott Howard Genuine ScLoHo Media and Marketing Podcast

We're taking a week off from my usual media and marketing talk to do some personal reflections.

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Not all media is created equal.  Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.

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These days you have to Earn Trust, it's not automatic.

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It's rare and phenomenal. And in Fort Wayne Indiana, it's unique to WOWO Radio. See omnystudio.com/listener for privacy information.

An example of an ad campaign that uses Human Relationship Marketing Principles and one that ignores them. See omnystudio.com/listener for privacy information.

We go a little deep into the understanding of Principles versus Practices as I kick off a two-parter on the Trust Factor. See omnystudio.com/listener for privacy information.

Attitude and Action will determine what happens to you and your business the rest of this year. See omnystudio.com/listener for privacy information.

Are you going buckle under or fight forward? See omnystudio.com/listener for privacy information.

There are no short-cuts to a solid marketing plan that produces results. However there are some alternatives that follow the formula of success: Right Message to the Right People, the Right Number of Times = Results. See omnystudio.com/listener for privacy[...]

Up and to the right, is the direction we want our businesses to go, but only some of you are moving in that direction. See omnystudio.com/listener for privacy information.