328 ScLoHo Podcast FEATURES VS BENEFITS What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.See omnystudio.com/listener for privacy information. 4:24 May 13, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS Revisiting a basic lesson from over 100 years ago....See omnystudio.com/listener for privacy information. 4:10 May 6, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE What marketing lessons can we learn from the recent eclipse? Take a listen.See omnystudio.com/listener for privacy information. 3:43 April 29, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...See omnystudio.com/listener for privacy information. 6:10 April 22, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
324 Pitfalls of Pinpoint Targeting ScLoHo Podcast From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.See omnystudio.com/listener for privacy information. 4:44 April 15, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
323 No Quick Fix ScLoHo Podcast Time and distance. Combining a trip to Washington DC with a marketing lesson.See omnystudio.com/listener for privacy information. 3:59 April 8, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
322 ScLoHo Podcast Older and Wiser Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.See omnystudio.com/listener for privacy information. 5:36 April 1, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
321 ScLoHo Podcast Stop The Ad-Speak The best ads avoid cliches and ad-speak. What's the alternative? I have the answers.See omnystudio.com/listener for privacy information. 3:28 March 25, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
320 ScLoHo Podcast Narrow Minded Marketing Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time.See omnystudio.com/listener for privacy information. 4:47 March 18, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast
319 ScLoHo Podcast The Dangers of Relying On Facebook What happens if your businesses only connection to the outside world disappears?See omnystudio.com/listener for privacy information. 4:47 March 11, 2024 The Scott Howard Genuine ScLoHo Media and Marketing Podcast