The Scott Howard Genuine ScLoHo Media and Marketing Podcast

It's more than a game, it's a lesson in creating a winning company. See omnystudio.com/listener for privacy information.

Are you a Planner? Or do you wing it?   See omnystudio.com/listener for privacy information.

Probably not the answer you were expecting, but listen for the answer and some additional insight on radio sales people. See omnystudio.com/listener for privacy information.

Dig in deeper to see the different types of radio listeners according to newly released research and discover the which category you fit in!  Also find out who will respond to your ads! See omnystudio.com/listener for privacy information.

The environment that your ads are placed can have a significant impact on the return on your investment.  Also not all ads are created equal.  You need to look at more than the price per ad as we dig deeper[...]

Marketing Lessons from the worlds most popular brown fizzy cola today. See omnystudio.com/listener for privacy information.

Inspired by an article I read this summer, Take a Look at these 8 Tips to improve your life and those you work with. See omnystudio.com/listener for privacy information.

Do you advertise discounts as the keystone of your marketing? Or do you focus on building relationships?  Take a listen and see what is best. See omnystudio.com/listener for privacy information.

After the stay at home orders of 2020, many were wondering if radio listening was going to return to pre-pandemic levels.  We have the answer. See omnystudio.com/listener for privacy information.

Understanding the value of a new customer goes beyond what they spend the first time they do business with you.  I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers See omnystudio.com/listener[...]