The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Rule #1,  Repeat & Referral Business Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two "R's" is simple; Advertising can't make a[...]

Who's the Voice of Your Company?Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders.

Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant?Of course not. Today, I am going[...]

What makes your business special?  Do you stand out amongst your competitors?  Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?Or, are you[...]

I know how to beat the ever-changing SEO algorithms that Google uses and get found online.

Do the claims and offers you make in your advertising resonate or wimp out?