100: ScLoHo Podcast E-100 How To Decide Where To Advertise in 2019
Despite all the talk about the internet and digital media being the place to be with your advertising, it’s not time to dump traditional media.That’s a one line summary of a report issued recently that summarizes where the advertisers and advertising agencies are choosing to spend their advertising dollars.I’m looking at a chart that lists the factors that are most important in the media mix decision.In plain english, what are the factors that these businesses and media buyers use to choose one advertising option over another.