65: ScLoHo Podcast E-65 Should You Hire An Advertising Specialist or Generalist
Should You Hire An Advertising Specialist or Generalist? You see I’m a bit of both. I’m a big picture marketing guy who has expertise in several specialties. But I’m not an ad agency and I have a unique perspective that’s different than most advertising generalists. Radio and Digital are just 2 specialties I work with.