The Scott Howard Genuine ScLoHo Media and Marketing Podcast
Hosted by Scott Howard
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
All Episodes
295 ScLoHo Podcast Bigger and Better WOWO
WOWO Radio Listeners have another way to get their news and talk starting today. Details and some WOWO history along with lessons that you can apply to your business all for your listening pleasure.
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294 ScLoHo Podcast Win Their Hearts or Lose Their Business
Yes, we are going to talk about Trust again. This time, results from a survey that show how important it is to win their hearts (trust) and how quickly you can break their hearts too.
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293 ScLoHo Podcast Google is the Wrong Answer
When you are trying to determine how your customers are finding you and becoming your customer so you can then spend money to get more of them... not only is Google the Wrong Answer, you're probably not asking the right[...]
292 ScLoHo Podcast The Purpose of Your Advertising
A lot of business owners have the wrong idea of what the true purpose of advertising is. In a word, it's Impact. But what does that mean? Join me as we find out.
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291 ScLoHo Podcast Where’s the Money in 2023
You run a business and you know you need to advertise. But before you agree to anything, take a couple of minutes for a history lesson and find out who has the money to spend with your business.
See omnystudio.com/listener[...]
290 ScLoHo Podcast 7 Considerations For Successful Advertising
Sure we can talk about the Super Bowl, but let's also talk about 7 ways to ave an impact that have nothing to do with football and and timeless.
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289 ScLoHo Podcast Up and To The Right
Start the new year with a pledge to yourself and your business to stop using amateurs to grow your business. Instead, talk to an expert so your numbers will move Up and To The Right.
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288 ScLoHo Podcast Past Present Future
Getting ready for a new year?
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287 ScLoHo Podcast Trust Is The Glue
Is your advertising and marketing designed to create Trust?
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286 ScLoHo Podcast ScLoHo Changes
Time to make a change in the frequency of writing and publishing updates to this podcast and the articles I share at my website.
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285 ScLoHo Podcast 3 Fundamental Questions To Ask Before You Advertise
Before you spend a dime or dollar on advertising, review these 3 questions for your business.
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284 ScLoHo Podcast How To Deal With Inflation Realities
You can't wish inflation away and ignoring it will drive you out of your mind and out of business. I've got 2 things you must to do deal with inflation realities now.
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283 ScLoHo Podcast Worth The Wait
Let's talk about Habits, Buying Cycles, Purchase Times and making it all work for your business.
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282 ScLoHo Podcast Looking For The Very Best SalesPeople
Yes, I'm hiring. And if you want to join my elite team, listen to this.
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281 ScLoHo Podcast The Demise of the Newspaper
How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
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280 ScLoHo Podcast Make The Right Adjustments
Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
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279 ScLoHo Podcast WOWO’s Baby Boomers Still Want to Spend Money With You
An update on misconceptions from a story I first published in 2016.
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278 ScLoHo Podcast Getting Personal with August Reflections
We're taking a week off from my usual media and marketing talk to do some personal reflections.
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277 ScLoHo Podcast How To Build Instant Trust For Your Business
Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
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276 ScLoHo Podcast Are You Trust-Worthy
These days you have to Earn Trust, it's not automatic.
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275 ScLoHo Podcast Word Of Mouth With A Bigger Mouth
It's rare and phenomenal. And in Fort Wayne Indiana, it's unique to WOWO Radio. See omnystudio.com/listener for privacy information.
274 ScLoHo Podcast Human Relationship Marketing in a Nutshell
An example of an ad campaign that uses Human Relationship Marketing Principles and one that ignores them. See omnystudio.com/listener for privacy information.
273 ScLoHo Podcast The Difference Between Principles and Practices
We go a little deep into the understanding of Principles versus Practices as I kick off a two-parter on the Trust Factor. See omnystudio.com/listener for privacy information.
272 ScLoHo Podcast You Cant Whine And Win At The Same Time
Attitude and Action will determine what happens to you and your business the rest of this year. See omnystudio.com/listener for privacy information.
271 ScLoHo Podcast Navigating The Economy & Making Money
Are you going buckle under or fight forward? See omnystudio.com/listener for privacy information.
270 ScLoHo Podcast No Short-Cuts
There are no short-cuts to a solid marketing plan that produces results. However there are some alternatives that follow the formula of success: Right Message to the Right People, the Right Number of Times = Results. See omnystudio.com/listener for privacy[...]
269 ScLoHo Podcast You Can Only Coast Downhill
Up and to the right, is the direction we want our businesses to go, but only some of you are moving in that direction. See omnystudio.com/listener for privacy information.
268 ScLoHo Podcast Get Linked
"It's not who you know, but who knows you". Actually, it's both. Today I share the secrets of my success with LinkedIn and tell you how to get started too. See omnystudio.com/listener for privacy information.
267 ScLoHo Podcast Own Your Space
Unless you have your own website, your business is just a hobby. See omnystudio.com/listener for privacy information.
266 ScLoHo Podcast Tell The Truth
A recent example of a media representative not being truthful and how it damaged their credibility with a non-profit organization. See omnystudio.com/listener for privacy information.
265 ScLoHo Podcast Are You The Alternative
We all have choices, we make hundreds of decisions weekly. Is your business a copy cat or a true alternative? See omnystudio.com/listener for privacy information.
264 ScLoHo Podcast Local Connections Matter
Let's take a few minutes and talk about the importance of Local in business and marketing. See omnystudio.com/listener for privacy information.
263 ScLoHo Podcast Referals Rule
Let's talk about the power of a recommendation and how advertising fits in... See omnystudio.com/listener for privacy information.
262 ScLoHo Podcast Are U Unique
Stop being a copy, be an original in business! See omnystudio.com/listener for privacy information.
261 ScLoHo Podcast Is Generational Relatability An Issue
A conversation about Gen Z, Y, X and Boomers See omnystudio.com/listener for privacy information.
260 ScLoHo Podcast Truth Detection
Let's talk about the Court of Public Opinion. See omnystudio.com/listener for privacy information.
259 ScLoHo Podcast More Powerful Than Digital Advertising
Growth percentages can be misleading. I have another important factor for you to consider when planning your advertising See omnystudio.com/listener for privacy information.
258 ScLoHo Podcast 3 Ways To Grow
Take some time to plan how to implement your growth plan every year. See omnystudio.com/listener for privacy information.
257 ScLoHo Podcast Make Your Networking Work
5 reasons to network that you may not thought of. It's not who you know, it's who knows you. See omnystudio.com/listener for privacy information.
256 ScLoHo Podcast Overcoming Ad Blockers
It's the message. Find out what I'm talking about in 3 minutes today See omnystudio.com/listener for privacy information.
255 ScLoHo Podcast Apples Oranges and Gasoline
Are we talking about Fruits & Fuel? Maybe, but also advertising and marketing. See omnystudio.com/listener for privacy information.
254 ScLoHo Podcast Happiness is an inside job
Time to talk about creating a place people want to work at. See omnystudio.com/listener for privacy information.
253 ScLoHo Podcast Advertising Extras
Have you considered these Hidden Benefits of Advertising? See omnystudio.com/listener for privacy information.
252 The Trust Factor
Social Media versus radio. Let's look at the Trust Factor of each. See omnystudio.com/listener for privacy information.
251 ScLoHo Podcast Are You Living In The Past
It's time to rethink your old ways of advertising See omnystudio.com/listener for privacy information.
250 ReIntroducing The Scott Howard Genuine ScLoHo Media & Marketing Podcast
As we reach a milestone with episode 250, it's time to reintroduce myself and this podcast. Take a listen as we get ready to launch year 6! See omnystudio.com/listener for privacy information.
249 ScLoHo Podcast Wanted Unhappy Customers
Tips on creating fantastic word of mouth out of a bad customer experience. See omnystudio.com/listener for privacy information.
248 ScLoHo Podcast Brick & Motar vs E-Commerce
Do you think that online is killing off the local stores? Think again! See omnystudio.com/listener for privacy information.
247 ScLoHo Podcast Adjusting To New Realities In The Workforce
As we kick off 2022, there are 3 realities that we can't just wish away. I've got 3 tips for you to help you adjust for 2022. See omnystudio.com/listener for privacy information.
246 ScLoHo Podcast Brand Buiding for 2022
When was the last time you stopped and evaluated your "brand"? See omnystudio.com/listener for privacy information.
245 ScLoHo Podcast Wrap Up and Step Up
Time to wrap up 2021 and step up with some help for the new year See omnystudio.com/listener for privacy information.
244 ScLoHo Podcast Talk To The Expert
You might think the lowest price wins, but there is a segment that craves knowledge and will pay more to Talk To The Expert. See omnystudio.com/listener for privacy information.
243 ScLoHo Podcast The Giving Time of Year
Every hear of WOWO's Penny Pitch? See omnystudio.com/listener for privacy information.
242 ScLoHo Podcast Your Supplier Wants To Help Pay For Your Advertising
I know where you can get extra money to advertise your business, do you? See omnystudio.com/listener for privacy information.
241 ScLoHo Podcast Can You Stop For A Moment
Let's be sure to take a moment and stop to refocus and then add these moments to your must-do list and calendar. See omnystudio.com/listener for privacy information.
240 ScLoHo Podcast $5000
I'm hiring at WOWO Radio and offering a $5000 sign on bonus if you qualify. See omnystudio.com/listener for privacy information.
239 ScLoHo Podcast 10 BusiestShopping Days for Christmas 2021
Are you ready for the 10 busiest shopping days for Christmas this year? See omnystudio.com/listener for privacy information.
238 ScLoHo Podcast ReOrganizing the WorkPlace
The pandemic and the consequences and aftermath have created a necessity to reorganize the workplace. How is your company doing ? I have a couple of examples to learn from... See omnystudio.com/listener for privacy information.
237 ScLoHo Podcast Customer Trust Build Customer Loyalty
We all want repeat business, do you know how to earn it? See omnystudio.com/listener for privacy information.
236 ScLoHo Podcast What’s Your Edge
You must have a valuable "edge" over your competition that potential customers will use to choose you and your business to spend their money with. See omnystudio.com/listener for privacy information.
235 ScLoHo Podcast Feelin’ Good
Let's do a check up on our emotions for a couple of minutes as we wind down 2021. See omnystudio.com/listener for privacy information.
234 ScLoHo Podcast Are You Missing
There are people who want to spend money with you but they can't find you. There are people who want to connect with you but they can't find you. There are absolutely no reasons why this should be and now[...]
233 ScLoHo Podcast 6 Lessons Learned During A Pandemic
This piece was written and published for radio insiders and has some lessons no matter what business you are in. See omnystudio.com/listener for privacy information.
232 ScLoHo Podcast A Lesson in Business from the Business of Baseball
It's more than a game, it's a lesson in creating a winning company. See omnystudio.com/listener for privacy information.
231 ScLoHo Podcast The Power of Planning Ahead
Are you a Planner? Or do you wing it? See omnystudio.com/listener for privacy information.
230 ScLoHo Podcast Should Your Business Advertise On The Radio
Probably not the answer you were expecting, but listen for the answer and some additional insight on radio sales people. See omnystudio.com/listener for privacy information.
229 ScLoHo Podcast Not All Radio Listeners Are Equal
Dig in deeper to see the different types of radio listeners according to newly released research and discover the which category you fit in! Also find out who will respond to your ads! See omnystudio.com/listener for privacy information.
228 ScLoHo Podcast The Effectiveness of Your Advertising
The environment that your ads are placed can have a significant impact on the return on your investment. Also not all ads are created equal. You need to look at more than the price per ad as we dig deeper[...]
227 ScLoHo Podcast A Bottle of Happiness
Marketing Lessons from the worlds most popular brown fizzy cola today. See omnystudio.com/listener for privacy information.
226 ScLoHo Podcast 8 Principles To Improve Your Life & Business
Inspired by an article I read this summer, Take a Look at these 8 Tips to improve your life and those you work with. See omnystudio.com/listener for privacy information.
225 ScLoHo Podcast Transactional vs. Relational Customers
Do you advertise discounts as the keystone of your marketing? Or do you focus on building relationships? Take a listen and see what is best. See omnystudio.com/listener for privacy information.
224 ScLoHo Podcast Radio Is Back On The Road
After the stay at home orders of 2020, many were wondering if radio listening was going to return to pre-pandemic levels. We have the answer. See omnystudio.com/listener for privacy information.
223 ScLoHo Podcast The Value of a Single Customer
Understanding the value of a new customer goes beyond what they spend the first time they do business with you. I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers See omnystudio.com/listener[...]
222 ScLoHo Podcast The Media or the Message
If your advertising campaign did not produce the results you expected, was it the message, or the media? See omnystudio.com/listener for privacy information.
221 ScLoHo Podcast Follow The Leader OffThe Cliff
Before you go ALL digital with your marketing, listen to these 5 reasons not to. See omnystudio.com/listener for privacy information.
220 ScLoHo Podcast Brand Building in Dollars and Sense
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219 ScLoHo Podcast Audio Insights
The audio version of my latest blog article takes a look at different ways we use different forms of audio including Radio, Podcasts, Music Streaming Services, and Purchased Music See omnystudio.com/listener for privacy information.
218 ScLoHo Podcast State of the Station for WOWO Summertime 2021
A lot of changes have happened in the past year, here's an update on what's going on at WOWO radio in Fort Wayne, Indiana this summer of 2021 See omnystudio.com/listener for privacy information.
217 ScLoHo Podcast Why Your TV Ads Are Not Working
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human,[...]
216 ScLoHo Podcast E-216 Measuring The Unmeasurable
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214 ScLoHo Podcast E-214 The Disappearing TV Audience
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108: ScLoHo Podcast E-108 Rule 1 Repeat & Referral Business
Rule #1, Repeat & Referral Business Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two "R's" is simple; Advertising can't make a[...]
107: ScLoHo Podcast E-107 Who’s the Voice of Your Company
Who's the Voice of Your Company?Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders.
106: ScLoHo Podcast E-106 Radio Advertising with WOWO or Local TV
Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant?Of course not. Today, I am going[...]
105: ScLoHo Podcast E-105 What Makes U Unique.
What makes your business special? Do you stand out amongst your competitors? Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?Or, are you[...]
104: ScLoHo Podcast E-104 How To Beat The Google Gods
I know how to beat the ever-changing SEO algorithms that Google uses and get found online.
103: ScLoHo Podcast E-103 “Guaranteed” or What?
Do the claims and offers you make in your advertising resonate or wimp out?
102: ScLoHo Podcast E-102 You Vs Them
Let's travel down the Consumer Journey and discover who the "Them" is when your potential customers are deciding who to spend their money with!
101: ScLoHo Podcast E-101 Why Some Businesses Fail
Do you know the real reasons why some businesses succeed and others fail? A look behind a couple of the myths...
100: ScLoHo Podcast E-100 How To Decide Where To Advertise in 2019
Despite all the talk about the internet and digital media being the place to be with your advertising, it's not time to dump traditional media.That's a one line summary of a report issued recently that summarizes where the advertisers and[...]
99: ScLoHo Podcast E-99 The Advertising Secret You Don’t Know About
If you're new in business and trying to figure out how to "think" about the value of your advertising, you need to know this secret.
98: ScLoHo Podcast E-98 Radio Advertising Is Still A Great Deal in 2019
Today, a few comparisons of radio advertising versus other options you have this year/
97: ScLoHo Podcast E-97 Seconds Matter
Since the beginning of time, it's been known that you only have one opportunity to make a good first impression. The debate is .... how long do you have to make that impression?
96: ScLoHo Podcast E-96 How Realistic Are Your Expectations
The saying that "half my advertising is wasted" is over 100 years old. It's also wrong. Let's find out why and challenge your thinking.
95: ScLoHo Podcast E-95 What’s Old Is New Again: Radio Listening
Radio Listening is NOT going away despite the naysayers. Information from a leading research firm gives us the scoop.
94: ScLoHo Podcast E-94 Sound ADvice on Radio Advertising Success
Let's hear the stories of business owners who have used radio advertising successfully and get their Sound ADvice. Plus sign up for my new email newsletter also called SoundADvice.
93: ScLoHo Podcast E-93 WOWO Radio Report Card Time 2019
Wrapping up 2018 and heading into 2019 with a look at how WOWO radio is doing with listeners and advertisiers.
92: ScLoHo Podcast E-92 Invite People With Money To Spend With You
As a business owner, you need to plan your advertising so it is aimed at people who have the money to spend on the stuff you have to sell. We'll dig deeper into who that is today.
91: ScLoHo Podcast E-91 The Talk Radio Advantage For WOWO Advertisers
Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet. Yes they are all forms of beef, but with big differences. [...]
90: ScLoHo Podcast E-90 Do They Like You
Today I want to ask you a serious question that not many business people stop and consider.rrThe question is:rrDo They Like You?
89: ScLoHo Podcast E-89 The TOMA Tale
Before SEO, there was TOMA. Top Of Mind Awareness. Here's how it works.
88: ScLoHo Podcast E-88 The Holi-Daze Marketing Thought Starter
Holiday (Holi-daze) marketing tips for the busy time of the year!
87: ScLoHo Podcast E-87 The Good Side of On-Line Advertising
Technology has created personalized targeting opportunities, are you using them to reach your customers?
86: ScLoHo Podcast E-86 Are You Asking The Wrong Questions
Too often businesses ask the wrong questions when exploring advertising options and opportunities. I can help you ask the right ones.
85: ScLoHo Podcast E-85 Are You Short Term or Long Term
How long is your business planning on staying around? Are you here for the short term or long term?That's an important question that we as want to know.
84: ScLoHo Podcast E-84 A New Era at WOWO Radio
WOWO Radio, the radio station I work for and one of the stations I grew up listening to has promoted our News and Program Director, Kayla Blakeslee. Starting Wednesday 10/16/18, Kayla has become the new host of Fort Wayne's Morning[...]
83: ScLoHo Podcast E-83 Rigid versus Flexible
When a new marketing opportunity comes your way, are you willing and able to consider it? Or are you too rigid in your plan? Let's take a closer look.
82: ScLoHo Podcast E-82 Everyday Is The Best Day
Everyday is the Best Day, applies to doing things consistently and continuously. The most successful advertisers on WOWO radio are the ones that start and don't stop.I can apply this principle to nearly any size advertising budget too, want to[...]
81: ScLoHo Podcast E-81 The Answer To The Tree Falling In The Woods
"If a tree falls in a forest and no one is around to hear it, does it make a sound?"The answer we know is yes, but when you apply this to the business world, and we might say no.If you[...]
80: ScLoHo Podcast E-80 Connections and Relationships
We the people of this United States value a few things over everything else:TrustHonestyHopeI'll go deeper in this podcast about how to really market your business.
79: ScLoHo Podcast E-79 Don’t Be Social Media Stupid with Your Business
If you don't own it, you and your business are at risk. Don't Be Social Media Stupid with Your Business. Or you could lose your business.
78: ScLoHo Podcast E-78 The People Process
Ready to get rid of your staff and replace them with robots, apps, or some other form of technology? Hang on a second and let's consider The People Process.
77: ScLoHo Podcast E-77 Help People Buy
Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help[...]
76: ScLoHo Podcast E-76 Make It Easy
The theme for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? I've got some ideas to help...
75: ScLoHo Podcast E-75 The History of ScLoHo
Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast.This is episode 75 of the weekly podcast titled, The Genuine ScLoHo[...]
74: ScLoHo Podcast E-74 What Am I Worth To You
It's a perspective that I wish everyone had. **The Lifetime Value of a Customer.**Or to take it from the customers perspective, **What Am I Worth To You?**Here's what I want you to get out of this today...**Each individual customer is worth[...]
73: ScLoHo Podcast E-73 WOWO versus Local TV
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should[...]
72: ScLoHo Podcast E-72 Trust Is The Missing Link
There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing something.What is that something that is missing?Trust is the Missing Link. Here's how we overcome that with the ads[...]
71: ScLoHo Podcast E-71 Advertising Without Media
Usually I talk about Media and Marketing and that included the Advertising world. Often I will include something about the radio station I work for, WOWO in Fort Wayne, Indiana.Today, however, a look at Advertising without Media.
70: ScLoHo Podcast E-70 Who Listens to WOWO Radio in 2018
Time for our WOWO Radio Summer update for 2018\. Read or listen to see if we should talk about to inviting WOWO listeners to become your customers. Get the transcript at https://www.scotthoward.me/who-listens-to-wowo-radio-in-2018/
69: ScLoHo Podcast E-69 Audience and Frequency Talk
So I was doing this series on the 3 R Formula for Advertising Success and I decided to give you the last 2 R's in one podcast. The Formula goes like this: Right Message Right Audience x Right Number of[...]
68: ScLoHo Podcast E-68 The First R in Advertising Success Part Two
Today, the style & length of the Right Message. Using Human Relationship Marketing Principles in your advertising will give you an advantage in the impact.
67: ScLoHo Podcast E-67 The First R in Advertising Success Part One
I'm going to share with you a formula for advertising success and today I'll start with The First R in Advertising Success (part one): The RIGHT MESSAGE
66: ScLoHo Podcast E-66 Radio Advertising is the REAL SEO
I sell radio & digital advertising with WOWO in Ft. Wayne. However I must declare that: Radio Advertising is the Real SEO!
65: ScLoHo Podcast E-65 Should You Hire An Advertising Specialist or Generalist
Should You Hire An Advertising Specialist or Generalist? You see I'm a bit of both. I'm a big picture marketing guy who has expertise in several specialties. But I'm not an ad agency and I have a unique perspective that's[...]
64: ScLoHo Podcast E-64 You Can’t Bribe Your Way To Success
Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend[...]
63: ScLoHo Podcast E-63 The Decline of Mass Media
The Decline of Mass Media & What's taking their place. Television, Radio, Newspapers and Magazines are Print and Broadcasting media and the impact of the internet is tremendous. Fortunately, I get to work in both worlds. Here's an insider perspective[...]
62: ScLoHo Podcast E-62 Return On Your Advertising Investment
Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment. Do you know how to do this? Let's start with the term[...]
61: ScLoHo Podcast E-61 Authentic and Appropriate
This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate in your business and in your life. I've got a couple examples of businesses that I work with. [...]
60: ScLoHo Podcast E-60 Integrated Marketing and Other Insider Terms
A few years ago, WOWO's parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated Marketing and it's being used today to describe something that has[...]
59: ScLoHo Podcast E-59 Scott Howard’s Approach To Advertising Sales
Just what do you do, Scott? It's a question I am asked regularly because I often don't fit the stereotype of an advertising salesperson. A few years ago, before I was doing the Genuine ScLoHo Media & Marketing Podcast, I[...]
58: ScLoHo Podcast E-58 You ALWAYS Need New Customers
One of the weirdest things I sometimes hear from business owners is, "we are busy enough, we don't need to advertise to get new customers." Sorry, but you ALWAYS need new customers, and today, I'll tell you why.
57: ScLoHo Podcast E-57 Did The Advertising Work
Asking the right questions and having the proper expectations are needed to measure the success of an advertising campaign. Let's take an in-depth look at what role advertising has in your sales process.
56: ScLoHo Podcast E-56 You Are Throwing Away Money
You Are Throwing Away Money every year. In Fort Wayne, it's estimated 2 million dollars that could help businesses is being ignored. What is this incredible pile of cash and how do you stop throwing it away? It's something called[...]
55: ScLoHo Podcast E-55 The State of Media Advertising 2018
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As[...]
54: ScLoHo Podcast E-54 The WOWO Radio Advertising Advantage
Today, I'm going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage. Considering I have worked for over half the stations in Fort Wayne, I have insight that even my[...]
53: ScLoHo Podcast E-53 How’s Your Online Visibility
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. Here's[...]
52: ScLoHo Podcast E-52 Reach & Frequency Matter When Buying Advertising
Be Smart: You need to know how many people you can reach because of the size of the audience where your ads will be place. And the frequency that your ads will be played to see if you are going[...]
51: ScLoHo Podcast E-51 Selling A Salesperson
9 lessons for every business to learn from my recent experience of buying a car, I'll call Selling A Salesperson. See how you can apply these in your life and be more successful this year!
50: ScLoHo Podcast E-50 This Is Not A Trend
A couple of stories I read this month inspired this. One was claiming that the new trend in 2018 would be to tell the truth. This is not a trend.
49: ScLoHo Podcast E-49 WOWO & The Boomer Women
I came across some research that backs up something I tell people in person about WOWO radio in Fort Wayne, Indiana and Baby Boomer women that I need to share with you.
48: ScLoHo Podcast E-48 Big Bang or Slow & Steady
What kind of marketing and advertising plan is best? A Big Bang or Slow & Steady? All depends on what you're needing to accomplish. Let's spend 5 minutes and look at a couple of examples.
47: ScLoHo Podcast E-47 The Human Relationship Secret to Marketing Success
Over the years, I've mentioned that you need to use Human Relationship Principles in your marketing and today, I'm going to take the time to lay it all out for you with The Human Relationship Secret to Marketing Success. Use this[...]
46: ScLoHo Podcast E-46 Name Your Favorites
1. Everyone can name their favorites in many life categoriesrr2. Radio stations have a core audience of listeners that are loyal to their favorite stations and you should keep that in mind when deciding where to advertise
45: ScLoHo Podcast E-45 The Google Advertising Myth
The Google Advertising Myth continues to live. A friend of mine that I see every week was telling me and another friend about how the only advertising that worked for him in 2017 was Google. His perception is that Google[...]
44: ScLoHo Podcast E-44 The WOWO Word Of Mouth Advantage
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers & here's some research to back it up, too
43: ScLoHo Podcast E-43Time To Go Big In 2018
It's your Time to Go BIG in 2018. I've worked with and observed two very distinct types of businesses. The leaders & the rest. Here's how to be a Leader:
42: ScLoHo Podcast E-42 6 Weeks
I resolve to ___ in the new year. It's a common theme that many people have but after 6 weeks, 75% are broken.Want to know why the other 25% are successful?
41: ScLoHo Podcast E-41 WOWO Radio & the Christmas Coffee
I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me. And let's clear up some conceptions about the power of advertising.
40: ScLoHo Podcast E-40 The Heart of the WOWO Listener
It's Penny Pitch time & time to share with you what I know about The Heart of the WOWO Radio Listener. Also please give Thursday & Friday to Shepherd's House
39: ScLoHo Podcast E-39 Your Digital Marketing Is Bologna
Why do I say Digital Marketing Is Bologna? It's because of the way most digital advertising salespeople sell it to you. Let me explain:
38: ScLoHo Podcast E-38 Is Advertising An Expense Or Investment?
Is Advertising an Expense or an Investment? Your view towards advertising is one of the keys to success. Let's take a look at these two expenditures.
37: ScLoHo Podcast E-37 How To Fix Your Marketing Problems
How to fix your marketing problems: Be Curious. Seek Answers. Talk to Real People. Read more. In short, A. B. L. which stands for Always Be Learning.
36: ScLoHo Podcast E-36 The Long Haul
The Long Haul. The Purpose of Your Strategic Marketing is Always, Always, Always to be Known, Liked and Trusted Before You are Needed. Words from Tim Miles. Here's my take:
35: ScLoHo Podcast E-35 Women & WOWO Radio
Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today, I have insight that business owners, especially retailers need to know.
34: ScLoHo Podcast E-34 Social Media Stats & Marketing
Preparing for 2018 & need Social Media marketing advice? Here's the latest stats & advice for the major platforms like Facebook, Twitter, Pinterest & more.
33: ScLoHo Podcast E-33 The Answer Is No
Let's talk about realistic expectations regarding your advertising. For most people, The Answer is No. And that is okay. Here's why:
32: ScLoHo Podcast E-32 How To Conquer The World
Relationship Building in Business is more important than World Domination of your Business. Let's explore how to conquer the world via right relationships.
31: ScLoHo Podcast E-31 Marketing Perceptions Are Messy
How do you protect your business and brand reputation? Marketing perceptions are messy because they go beyond your paid advertising. Let's dig deeper.
30: ScLoHo Podcast E-30 Measuring Return On Investment Is Fake Science
How are we going to determine the success of your advertising? Because measuring return on investment is fake science. Here's some ways to really measure.
29: ScLoHo Podcast E-29 What’s the BEST Form of Advertising in Fort Wayne?
The purpose behind your advertising and marketing is to build profitable relationships. What's the best way to do that in Fort Wayne Indiana?
28: ScLoHo Podcast E-28 Survey Says Where We Get Our News
A new survey of nearly 5,000 Americans sheds some light on where we get our news. Online is now tied with local TV news and radio is still strong.
27: ScLoHo Podcast E-27 Why WOWO Radio Will Outlast the Naysayers
Predictions about the demise of radio are wrong, at least when it comes to WOWO radio in Fort Wayne & our Federated Media sister stations for advertising. Here's why:
26: ScLoHo Podcast E-26 Where Do You Get Your News?
Fort Wayne's afternoon paper is ending publication. Is Traditional Media Dead Yet? Where Do You Get Your News? And where should businesses advertise?
25: ScLoHo Podcast E-25 Gone, In An Instant, All Gone
Lessons from Hurricane Harvey and Seth Godin that every business owner must learn. The concepts are about preparing for or anticipating disasters.
24: ScLoHo Podcast E-24 Sell To Buyers Period
Sell to Buyers is a concept that is often ignored. #Advertise to both today's buyers and future buyers. Here's why this matters:
23: ScLoHo Podcast E-23 Invite, Invite, Invite Again
The time between the first invitation and when they buy is the only time you have to invite potential customers to spend money with you. Let's look at the Buying Funnel:
22: ScLoHo Podcast E-22 What is This GeoFencing Thing People Are Talking About?
#GeoFencing is a term that has been tossed around as a new bright and shiny buzzword for something related to digital #advertising. Here's what it really is...
21: ScLoHo Podcast E-21 Do You Want Our Money?
Too many businesses are missing out by ignoring the Baby Boomer generation with their #advertising. I can help, both online and on WOWO Radio.
20: ScLoHo Podcast E-20 Advertising Nuggets: Reach & Frequency Matte
Reach and Frequency Matter when planning your #advertising. I'll explain with a pizza. Ready?
19: Do You Have What It Takes to Be My Advertising Partner?
I am looking for a few more advertising partnerships in connection with WOWO Radio & our online Federated Digital Services options. Do you qualify?
18: How to Use Habits to Buy Advertising
Buying #Advertising can be simpler than ad agency media buyers make it if you know How to Use Habits to Buy Advertising
17: Everybody Needs A Little Love
Here's an update on the key trust factors different generations are seeking when deciding what to buy. Plus insight that might debunk all of this! #Marketing #Advertising
16: The WHY Behind ScLoHo
#Marketing and #Advertising insights that go beyond the WHAT & HOW. Let's dig deeper and discover the motivation also known as the WHY
15: Are You Chasing Unicorns?
Here's my definition of a business unicorn:You have an idea for a business but it is simply not economically feasible in it's current form.The dollars don't make sense.Do they need to? Let's find out.
14: Take Your Marketing To The Streets
#Marketing Lessons learned from a road trip plus insight on how #Walgreens does it and how to take advantage of #advertising opportunities right in front of you!
13: What Is The Best and Worst Ways to Advertise?
Here are four guidelines to help you decide What Is The Best and Worst Ways to #Advertise.
12: Measure What Matters
#ROI or Return On Investment is a term businesses use to evaluate expenditures. This #podcast talks about what to measure in #Advertising and #Marketing
11: Does Christie Brinkley Listen To WOWO Radio?
Think you know who listens to #NewsTalkRadio stations like #WOWO? Here's some insight about #BabyBoomers like #ChristieBrinkley to ponder and consider.
10: How I Can Help You Invite People To Give You Money
When you work with Scott Howard to help you with your #Advertising, you have lots of options including #Digital and #Radio plus a few other exclusives
9: Did You Remember The Invitations?
Do you really have a #business if you don't have #customers? In order to get customers you need to invite people. That's #advertising in a nutshell. Here's a real life example of how this works.
8: Is Your Business Homeless?
Business Credibility is the topic, specifically the department of First Impressions. And to really drill down, your business website. Don't have one? Then your Business is considered Homeless. Plus I'll bring you up to speed on a new development that[...]
7: Do You Know When to Say Yes and When to Say No?
The story of a local business that needed help setting a standard to determine where they should #advertise.
6: Stupid Ways to Blow Your Advertising Budget
Advertising on Grocery Carts. Good Idea or Stupid? Two friends of mine recently signed up for this as their primary #advertising vehicle because they didn't know any better. But why is it stupid? Let's find out and learn a lesson[...]
5: Marketing & Advertising are NOT the Same
A friend nearly lost his entire business when he stopped #advertising and only used a #marketing tactic that didn't bring in new customers. Learn the lessons from his story.
4: Do You Know The Value of Relationship Marketing?
In these days of instant communication via social media, your customers are going to talk about you and how you made them feel. Let's dig into the importance of Relationship #Marketing?
3: The Right Price
How much money would you pay for a bag of potato chips? Depends on where you are and how much you want it, right? There is a right price for everything and it's part of your #business #marketing. Take a[...]
2: Are You Trusted?
If you don't trust the guy cooking your burger to wash his hands before touching your food, you are not going to eat that burger, right? Today's episode about #Marketing is about #Trust, one of the basics of the human[...]
1: What’s a ScLoHo?
Why does a coffee shop hire a guy in a dirty chicken suit to get customers? That's one of the stories in this first episode about #Media & #Marketing in #FortWayne . Find out What's a ScLoHo and what to[...]