367 ScLoHo PodcastThe Real Value of Talk Radio in 2025
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366 ScLoHo Podcast WHAT SHOULD YOU INCLUDE IN YOUR RADIO AD
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365 ScLoHo Podcast Can Your Business Take A Punch Like Rocky
Recognizing that things have been tough is the first step to moving forward...
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364 ScLoHo Podcast INCREASING PRICES WITHOUT LOSING CUSTOMERS
Yes, you need to raise your prices... the right way.
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363 ScLoHo Podcast HUMAN RELATIONSHIP MARKETING PRINCIPLES
If you're new here, here's the very basics for your business marketing success...
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362 ScLoHo Podcast WHAT TO EXPECT IN 2025
Kicking off the new year with expectations for 2025...
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361 ScLoHo Podcast Traditional Radio Relevancy in 2024 & 2025
Wrapping up the year with one big important bit of information released this year that you really need to consider for the year ahead.
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360 ScLoHo Podcast Radio Works For Retailers
Let's take a look at both data and antidotal info about radio versus digital and online shopping versus local businesses.
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359 ScLoHo Podcast PLANNING YOUR MARKETING SUCCESS IN 2025
Have you planned for success yet?
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358 ScLoHo Podcast Building Momentum
Continuing my two-parter on what to expect when you start a new ad campaign.
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357 ScLoHo Podcast LAUNCH EXPECTATIONS
Part One of a two-parter about what to expect when launching an advertising campaign.
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356 ScLoHo Podcast WIN BACK FORMER CUSTOMERS
I have a couple of questions to ask yourself about your business that could help you retain more customers and grow.
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353 ScLoHo Podcast 23 Percent Don’t Know What They Are Doing
Does it matter who wins the Presidential Election? What changes are you going to make with your business and advertising?
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352 ScLoHo Podcast Is Your Branding Correct ?
Mountain Dew and Financial Planning are the topics in about 5 minutes today.
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351 ScLoHo Podcast Success In Sampling
Today's episode is about an American Success Story going back more than 40 years that we can apply today. Do you want a cookie?
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350 ScLoHo Podcast Phone Etiquette
Little things mean a lot and that includes how you handle phone calls.
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349 ScLoHo Podcast POSITIVE Lessons from Political Advertising
No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business. One is something politicians do, and the other is something they don't do.
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348 ScLoHo Podcast Audio Advertising SPORTS TALK ON THE RADIO
Fall Sports Season is HOT, How can your business team up the season?
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347 ScLoHo Podcast Audio Advertising Streaming Music versus Traditional Radio
Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.
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346 ScLoHo Podcast The State of WOWO Radio Fall 2024 Edition
My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.
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345 ScLoHo Podcast THE TALK RADIO ADVANTAGE
Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio. Here's why...
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344 ScLoHo Podcast A STORY ABOUT A DUCK
Do people understand the meaning behind your words?
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343 ScLoHo Podcast LESSONS FROM PROCTOR AND GAMBLE
Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share. I met the man who brought P & G back to radio[...]
342 ScLoHo Podcast BOSS OR MANAGER
A message to the people in charge of other people.
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341 ScLoHo Podcast GENERATIONAL CHANGES AND MEDIA USE
Is it life-stage or generational? What I used to believe, is changing and here's why...
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340 ScLoHo Podcast WHAT NOT TO EXPECT FROM YOUR ADVERTISING
It's important to understand what advertising can do, will do and won't do.
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339 ScLoHo Podcast PLANNING IN ADVANCE
How flexible are you with your planning? Do you have a "stash of cash" for items not in your plan?
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338 ScLoHo Podcast ARE YOU TOO CLOSE
Most of us are too close to our circumstances to see everything we should. I've got a free checklist to help you and your team become your own "Devil's Advocates"
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337 ScLoHo Podcast 6 KEYS TO SUCCESSFUL ADVERTISING
If you're not following these 6 key elements, your chance of success is diminished.
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336 ScLoHo Podcast THE MESSAGE VERSUS THE MEDIA
What's more important? What you say about your business or where you say it?
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335 ScLoHo Podcast SHOULD YOU DO HOLIDAY SALES
Just because you've "always done it" doesn't mean you should keep doing it.
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334 ScLoHo Podcast BREAKING THE TIES
You have to be different and let people know why they should buy from you
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333 ScLoHo Podcast YOUR ATTENTION PLEASE
Tips on how to present yourself and your business so people will pay attention.
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332 ScLoHo Podcast HOW DO YOU GIVE
i'm curious about how you give and not just money, but your time and talents...
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331 ScLoHo Podcast CULTURE IS THE KEY
What are you doing to intentionally build your culture?
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330 ScLoHo Podcast FIRST ON RACE DAY
There is a HUGE advantage in being first and as was demonstrated in this year's Indy 500, everything matters to determine where you rank. We're going to apply that to marketing today.
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329 ScLoHo Podcast COMPOUNDING YOUR BRAND
How to overcome the short attention spans we all have
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328 ScLoHo Podcast FEATURES VS BENEFITS
What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.
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327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS
Revisiting a basic lesson from over 100 years ago....
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326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE
What marketing lessons can we learn from the recent eclipse? Take a listen.
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325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS
Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...
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324 Pitfalls of Pinpoint Targeting ScLoHo Podcast
From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.
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323 No Quick Fix ScLoHo Podcast
Time and distance. Combining a trip to Washington DC with a marketing lesson.
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322 ScLoHo Podcast Older and Wiser
Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.
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321 ScLoHo Podcast Stop The Ad-Speak
The best ads avoid cliches and ad-speak. What's the alternative? I have the answers.
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320 ScLoHo Podcast Narrow Minded Marketing
Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time.
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319 ScLoHo Podcast The Dangers of Relying On Facebook
What happens if your businesses only connection to the outside world disappears?
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318 ScLoHo Podcast ReIntroducing ScLoHo
As I kick off my eighth year of podcasting, I figured it's time to reintroduce myself.
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317 ScLoHo Podcast Lure Them In
First Impressions plus, what's a ScLoHo?
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316 ScLoHo Podcast 3 Ways To Grow Your Business
Focus on one or two of these methods to increase your business income this year.
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315 ScLoHo Podcast QR Code Mania
QR codes have been around for awhile and we've moved from wondering what they are to instinctively knowing what to do when we see them. How did QR codes become mainstream? And how are you using them?
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314 ScLoHo Podcast Your Customers ALWAYS Have A Choice
We're going to broaden your perception of competition and share some do's and don'ts.
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313 ScLoHo Podcast The State of Radio and WOWO in 2024
It's time to share with you my annual update on the relevancy of radio in general and WOWO radio specifically with updated data.
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312 ScLoHo Podcast What Happened to Our Newspaper
Today I share some insider knowledge about why your local newspaper is thinner than ever before
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311 ScLoHo Podcast Getting Your Business Priorities Aligned
Communication is going to be the key this year for your business and making sure everyone is on the same page is critical. Here are some "first steps".
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310 ScLoHo Podcast The ROI Problem
Beware of marketers that overpromise or take credit for stuff they didn't really do.
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309 ScLoHo Podcast Are You Open To Ideas
Let's look at ideas to make the new year even better than last year...
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308 ScLoHo Podcast 64 Years Ago
It's birthday week and I have a gift of resources for you. Here's the links I mention at the end:
Sales Leadership: Mike Weinberg. I've read three of his books and was a regular listener to his podcast when I[...]
307 ScLoHo Podcast On The Road Again
A conversation about radio and road time and what this means for local businesses wanting to invite our listeners to become their consumers.
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306 ScLoHo Podcast Top 10 Holiday Shopping Days of 2023
It's Spending Season!
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305 ScLoHo Podcast Digital Discrepancies
Combining some old fashioned but not out dated wisdom with the advertising options of today is a winning game plan.
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304 ScLoHo Podcast Building Momentum
In this "instanf" world, the best things usually take time. We call it building momentum and we're going to talk about why it works today.
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303 ScLoHo Podcast Leadership Lessons
This week, we look at the internal workings of your company and how to be a better leader. The payoff will manifest itself in your customer relations.
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302 ScLoHo Podcast It is Not Just The Facts
I'm back with weekly updates and we're going to kick things off with facts versus emotions. I've also got a resource for you to improve your customer relationships.
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301 ScLoHo Podcast DUTY CALLS
When you have more than one talent and skill set and you are needed to do something other than your current position... how do you respond?
This just happened to me and here's the story of what's next.
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300 ScLoHo Podcast 300 Media & Marketing Tips…Maybe
Another personal milestone and a history lesson
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299 ScLoHo Podcast Timely Marketing Principles That Are Timeless
How about a list of some marketing principles that you should follow not matter what...
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298 ScLoHo Podcast Is It A Thing or Is It A Fad
Today we're going to look at Threads the new social app from Facebook that has been getting a lot of attention. Why? It is a Fad or is it a Real Thing to pay attention to for your business?
297 ScLoHo Podcast What Are You Waiting For
As quickly as 2023 arrived, we are now halfway thru the year and some of you are still waiting, or are you procrastinating?
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296 ScLoHo Podcast The Long Game
The Long Game is one where you prepare for the Future because you want to be ready to embrace it, not fear the Future.
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295 ScLoHo Podcast Bigger and Better WOWO
WOWO Radio Listeners have another way to get their news and talk starting today. Details and some WOWO history along with lessons that you can apply to your business all for your listening pleasure.
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294 ScLoHo Podcast Win Their Hearts or Lose Their Business
Yes, we are going to talk about Trust again. This time, results from a survey that show how important it is to win their hearts (trust) and how quickly you can break their hearts too.
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293 ScLoHo Podcast Google is the Wrong Answer
When you are trying to determine how your customers are finding you and becoming your customer so you can then spend money to get more of them... not only is Google the Wrong Answer, you're probably not asking the right[...]
292 ScLoHo Podcast The Purpose of Your Advertising
A lot of business owners have the wrong idea of what the true purpose of advertising is. In a word, it's Impact. But what does that mean? Join me as we find out.
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291 ScLoHo Podcast Where’s the Money in 2023
You run a business and you know you need to advertise. But before you agree to anything, take a couple of minutes for a history lesson and find out who has the money to spend with your business.
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290 ScLoHo Podcast 7 Considerations For Successful Advertising
Sure we can talk about the Super Bowl, but let's also talk about 7 ways to ave an impact that have nothing to do with football and and timeless.
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289 ScLoHo Podcast Up and To The Right
Start the new year with a pledge to yourself and your business to stop using amateurs to grow your business. Instead, talk to an expert so your numbers will move Up and To The Right.
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288 ScLoHo Podcast Past Present Future
Getting ready for a new year?
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287 ScLoHo Podcast Trust Is The Glue
Is your advertising and marketing designed to create Trust?
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286 ScLoHo Podcast ScLoHo Changes
Time to make a change in the frequency of writing and publishing updates to this podcast and the articles I share at my website.
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285 ScLoHo Podcast 3 Fundamental Questions To Ask Before You Advertise
Before you spend a dime or dollar on advertising, review these 3 questions for your business.
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284 ScLoHo Podcast How To Deal With Inflation Realities
You can't wish inflation away and ignoring it will drive you out of your mind and out of business. I've got 2 things you must to do deal with inflation realities now.
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283 ScLoHo Podcast Worth The Wait
Let's talk about Habits, Buying Cycles, Purchase Times and making it all work for your business.
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282 ScLoHo Podcast Looking For The Very Best SalesPeople
Yes, I'm hiring. And if you want to join my elite team, listen to this.
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281 ScLoHo Podcast The Demise of the Newspaper
How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
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280 ScLoHo Podcast Make The Right Adjustments
Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
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279 ScLoHo Podcast WOWO’s Baby Boomers Still Want to Spend Money With You
An update on misconceptions from a story I first published in 2016.
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278 ScLoHo Podcast Getting Personal with August Reflections
We're taking a week off from my usual media and marketing talk to do some personal reflections.
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277 ScLoHo Podcast How To Build Instant Trust For Your Business
Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
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276 ScLoHo Podcast Are You Trust-Worthy
These days you have to Earn Trust, it's not automatic.
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