295 ScLoHo Podcast Bigger and Better WOWO
WOWO Radio Listeners have another way to get their news and talk starting today. Details and some WOWO history along with lessons that you can apply to your business all for your listening pleasure.
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294 ScLoHo Podcast Win Their Hearts or Lose Their Business
Yes, we are going to talk about Trust again. This time, results from a survey that show how important it is to win their hearts (trust) and how quickly you can break their hearts too.
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293 ScLoHo Podcast Google is the Wrong Answer
When you are trying to determine how your customers are finding you and becoming your customer so you can then spend money to get more of them... not only is Google the Wrong Answer, you're probably not asking the right[...]
292 ScLoHo Podcast The Purpose of Your Advertising
A lot of business owners have the wrong idea of what the true purpose of advertising is. In a word, it's Impact. But what does that mean? Join me as we find out.
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291 ScLoHo Podcast Where’s the Money in 2023
You run a business and you know you need to advertise. But before you agree to anything, take a couple of minutes for a history lesson and find out who has the money to spend with your business.
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290 ScLoHo Podcast 7 Considerations For Successful Advertising
Sure we can talk about the Super Bowl, but let's also talk about 7 ways to ave an impact that have nothing to do with football and and timeless.
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289 ScLoHo Podcast Up and To The Right
Start the new year with a pledge to yourself and your business to stop using amateurs to grow your business. Instead, talk to an expert so your numbers will move Up and To The Right.
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288 ScLoHo Podcast Past Present Future
Getting ready for a new year?
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287 ScLoHo Podcast Trust Is The Glue
Is your advertising and marketing designed to create Trust?
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286 ScLoHo Podcast ScLoHo Changes
Time to make a change in the frequency of writing and publishing updates to this podcast and the articles I share at my website.
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285 ScLoHo Podcast 3 Fundamental Questions To Ask Before You Advertise
Before you spend a dime or dollar on advertising, review these 3 questions for your business.
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284 ScLoHo Podcast How To Deal With Inflation Realities
You can't wish inflation away and ignoring it will drive you out of your mind and out of business. I've got 2 things you must to do deal with inflation realities now.
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283 ScLoHo Podcast Worth The Wait
Let's talk about Habits, Buying Cycles, Purchase Times and making it all work for your business.
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282 ScLoHo Podcast Looking For The Very Best SalesPeople
Yes, I'm hiring. And if you want to join my elite team, listen to this.
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281 ScLoHo Podcast The Demise of the Newspaper
How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
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280 ScLoHo Podcast Make The Right Adjustments
Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
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279 ScLoHo Podcast WOWO’s Baby Boomers Still Want to Spend Money With You
An update on misconceptions from a story I first published in 2016.
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278 ScLoHo Podcast Getting Personal with August Reflections
We're taking a week off from my usual media and marketing talk to do some personal reflections.
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277 ScLoHo Podcast How To Build Instant Trust For Your Business
Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
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276 ScLoHo Podcast Are You Trust-Worthy
These days you have to Earn Trust, it's not automatic.
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