The Scott Howard Genuine ScLoHo Media and Marketing Podcast

The environment that your ads are placed can have a significant impact on the return on your investment.  Also not all ads are created equal.  You need to look at more than the price per ad as we dig deeper[...]

Marketing Lessons from the worlds most popular brown fizzy cola today. See omnystudio.com/listener for privacy information.

Inspired by an article I read this summer, Take a Look at these 8 Tips to improve your life and those you work with. See omnystudio.com/listener for privacy information.

Do you advertise discounts as the keystone of your marketing? Or do you focus on building relationships?  Take a listen and see what is best. See omnystudio.com/listener for privacy information.

After the stay at home orders of 2020, many were wondering if radio listening was going to return to pre-pandemic levels.  We have the answer. See omnystudio.com/listener for privacy information.

Understanding the value of a new customer goes beyond what they spend the first time they do business with you.  I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers See omnystudio.com/listener[...]

If your advertising campaign did not produce the results you expected, was it the message, or the media? See omnystudio.com/listener for privacy information.

Before you go ALL digital with your marketing, listen to these 5 reasons not to. See omnystudio.com/listener for privacy information.

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The audio version of my latest blog article takes a look at different ways we use different forms of audio including Radio, Podcasts, Music Streaming Services, and Purchased Music See omnystudio.com/listener for privacy information.