The Scott Howard Genuine ScLoHo Media and Marketing Podcast

After the stay at home orders of 2020, many were wondering if radio listening was going to return to pre-pandemic levels.  We have the answer. See omnystudio.com/listener for privacy information.

Understanding the value of a new customer goes beyond what they spend the first time they do business with you.  I've got 4 factors to consider plus a link to calculate the Lifetime Customer Value of your customers See omnystudio.com/listener[...]

If your advertising campaign did not produce the results you expected, was it the message, or the media? See omnystudio.com/listener for privacy information.

Before you go ALL digital with your marketing, listen to these 5 reasons not to. See omnystudio.com/listener for privacy information.

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The audio version of my latest blog article takes a look at different ways we use different forms of audio including Radio, Podcasts, Music Streaming Services, and Purchased Music See omnystudio.com/listener for privacy information.

A lot of changes have happened in the past year, here's an update on what's going on at WOWO radio in Fort Wayne, Indiana this summer of 2021 See omnystudio.com/listener for privacy information.

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human,[...]

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.