The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Despite all the talk about the internet and digital media being the place to be with your advertising, it's not time to dump traditional media.That's a one line summary of a report issued recently that summarizes where the advertisers and[...]

If you're new in business and trying to figure out how to "think" about the value of your advertising, you need to know this secret.

Today, a few comparisons of radio advertising versus other options you have this year/

Since the beginning of time, it's been known that you only have one opportunity to make a good first impression. The debate is .... how long do you have to make that impression?

The saying that "half my advertising is wasted" is over 100 years old.  It's also wrong.  Let's find out why and challenge your thinking.

Radio Listening is NOT going away despite the naysayers.  Information from a leading research firm gives us the scoop.

Let's hear the stories of business owners who have used radio advertising successfully and get their Sound ADvice.  Plus sign up for my new email newsletter also called SoundADvice.

Wrapping up 2018 and heading into 2019 with a look at how WOWO radio is doing with listeners and advertisiers.

As a business owner, you need to plan your advertising so it is aimed at people who have the money to spend on the stuff you have to sell.  We'll dig deeper into who that is today.

Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet.  Yes they are all forms of beef, but with big differences. [...]