The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Today I want to ask you a serious question that not many business people stop and consider.rrThe question is:rrDo They Like You?

Before SEO, there was TOMA.  Top Of Mind Awareness.  Here's how it works.

Holiday (Holi-daze) marketing tips for the busy time of the year!

Technology has created personalized targeting opportunities, are you using them to reach your customers?

Too often businesses ask the wrong questions when exploring advertising options and opportunities.  I can help you ask the right ones.

How long is your business planning on staying around? Are you here for the short term or long term?That's an important question that we as want to know.

WOWO Radio, the radio station I work for and one of the stations I grew up listening to has promoted our News and Program Director, Kayla Blakeslee.  Starting Wednesday 10/16/18, Kayla has become the new host of Fort Wayne's Morning[...]

When a new marketing opportunity comes your way, are you willing and able to consider it? Or are you too rigid in your plan? Let's take a closer look.

Everyday is the Best Day, applies to doing things consistently and continuously.  The most successful advertisers on WOWO radio are the ones that start and don't stop.I can apply this principle to nearly any size advertising budget too, want to[...]

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"The answer we know is yes, but when you apply this to the business world, and we might say no.If you[...]