The Scott Howard Genuine ScLoHo Media and Marketing Podcast

We the people of this United States value a few things over everything else:TrustHonestyHopeI'll go deeper in this podcast about how to really market your business.

If you don't own it, you and your business are at risk. Don't Be Social Media Stupid with Your Business. Or you could lose your business.

Ready to get rid of your staff and replace them with robots, apps, or some other form of technology? Hang on a second and let's consider The People Process.

Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us.  The three words I want you to remember is: Help[...]

The theme for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? I've got some ideas to help...

Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast.This is episode 75 of the weekly podcast titled, The Genuine ScLoHo[...]

It's a perspective that I wish everyone had.  **The Lifetime Value of a Customer.**Or to take it from the customers perspective, **What Am I Worth To You?**Here's what I want you to get out of this today...**Each individual customer is worth[...]

In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should[...]

There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing something.What is that something that is missing?Trust is the Missing Link.  Here's how we overcome that with the ads[...]

Usually I talk about Media and Marketing and that included the Advertising world.  Often I will include something about the radio station I work for, WOWO in Fort Wayne, Indiana.Today, however, a look at Advertising without Media.