The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Today, the style & length of the Right Message. Using Human Relationship Marketing Principles in your advertising will give you an advantage in the impact.

I'm going to share with you a formula for advertising success and today I'll start with The First R in Advertising Success (part one): The RIGHT MESSAGE

I sell radio & digital advertising with WOWO in Ft. Wayne. However I must declare that: Radio Advertising is the Real SEO!

Should You Hire An Advertising Specialist or Generalist? You see I'm a bit of both.  I'm a big picture marketing guy who has expertise in several specialties. But I'm not an ad agency and I have a unique perspective that's[...]

Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend[...]

The Decline of Mass Media & What's taking their place.  Television, Radio, Newspapers and Magazines are Print and Broadcasting media and the impact of the internet is tremendous. Fortunately, I get to work in both worlds. Here's an insider perspective[...]

Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment.  Do you know how to do this? Let's start with the term[...]

This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate in your business and in your life.  I've got a couple examples of businesses that I work with. [...]

A few years ago, WOWO's parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation.  The keywords are Integrated Marketing and it's being used today to describe something that has[...]

Just what do you do, Scott?  It's a question I am asked regularly because I often don't fit the stereotype of an advertising salesperson.  A few years ago, before I was doing the Genuine ScLoHo Media & Marketing Podcast, I[...]