The Scott Howard Genuine ScLoHo Media and Marketing Podcast

A couple of stories I read this month inspired this.  One was claiming that the new trend in 2018 would be to tell the truth.  This is not a trend.

I came across some research that backs up something I tell people in person about WOWO radio in Fort Wayne, Indiana and Baby Boomer women that I need to share with you.

What kind of marketing and advertising plan is best?  A Big Bang or Slow & Steady? All depends on what you're needing to accomplish. Let's spend 5 minutes and look at a couple of examples.

Over the years, I've mentioned that you need to use Human Relationship Principles in your marketing and today, I'm going to take the time to lay it all out for you with The Human Relationship Secret to Marketing Success. Use this[...]

The Google Advertising Myth continues to live. A friend of mine that I see every week was telling me and another friend about how the only advertising that worked for him in 2017 was Google. His perception is that Google[...]

Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers & here's some research to back it up, too

It's your Time to Go BIG in 2018. I've worked with and observed two very distinct types of businesses. The leaders & the rest. Here's how to be a Leader:

I resolve to ___ in the new year. It's a common theme that many people have but after 6 weeks, 75% are broken.Want to know why the other 25% are successful?

I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me. And let's clear up some conceptions about the power of advertising.