The Scott Howard Genuine ScLoHo Media and Marketing Podcast

How are we going to determine the success of your advertising? Because measuring return on investment is fake science. Here's some ways to really measure.

The purpose behind your advertising and marketing is to build profitable relationships. What's the best way to do that in Fort Wayne Indiana?

A new survey of nearly 5,000 Americans sheds some light on where we get our news. Online is now tied with local TV news and radio is still strong.

Predictions about the demise of radio are wrong, at least when it comes to WOWO radio in Fort Wayne & our Federated Media sister stations for advertising. Here's why:

Fort Wayne's afternoon paper is ending publication. Is Traditional Media Dead Yet? Where Do You Get Your News? And where should businesses advertise?

Lessons from Hurricane Harvey and Seth Godin that every business owner must learn. The concepts are about preparing for or anticipating disasters.

Sell to Buyers is a concept that is often ignored. #Advertise to both today's buyers and future buyers. Here's why this matters:

The time between the first invitation and when they buy is the only time you have to invite potential customers to spend money with you. Let's look at the Buying Funnel:

#GeoFencing is a term that has been tossed around as a new bright and shiny buzzword for something related to digital #advertising. Here's what it really is...

Too many businesses are missing out by ignoring the Baby Boomer generation with their #advertising. I can help, both online and on WOWO Radio.