The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Is Advertising an Expense or an Investment? Your view towards advertising is one of the keys to success. Let's take a look at these two expenditures.

How to fix your marketing problems: Be Curious. Seek Answers. Talk to Real People. Read more. In short, A. B. L. which stands for Always Be Learning.

The Long Haul. The Purpose of Your Strategic Marketing is Always, Always, Always to be Known, Liked and Trusted Before You are Needed. Words from Tim Miles. Here's my take:

Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today,  I have insight that business owners, especially retailers need to know.

Preparing for 2018 & need Social Media marketing advice? Here's the latest stats & advice for the major platforms like Facebook, Twitter, Pinterest & more.

Let's talk about realistic expectations regarding your advertising. For most people, The Answer is No. And that is okay. Here's why:

Relationship Building in Business is more important than World Domination of your Business. Let's explore how to conquer the world via right relationships.

How do you protect your business and brand reputation? Marketing perceptions are messy because they go beyond your paid advertising. Let's dig deeper.

How are we going to determine the success of your advertising? Because measuring return on investment is fake science. Here's some ways to really measure.

The purpose behind your advertising and marketing is to build profitable relationships. What's the best way to do that in Fort Wayne Indiana?