The Scott Howard Genuine ScLoHo Media and Marketing Podcast

#ROI or Return On Investment is a term businesses use to evaluate expenditures. This #podcast talks about what to measure in #Advertising and #Marketing

Think you know who listens to #NewsTalkRadio stations like #WOWO? Here's some insight about #BabyBoomers like #ChristieBrinkley to ponder and consider.

When you work with Scott Howard to help you with your #Advertising, you have lots of options including #Digital and #Radio plus a few other exclusives

Do you really have a #business if you don't have #customers? In order to get customers you need to invite people. That's #advertising in a nutshell. Here's a real life example of how this works.

Business Credibility is the topic, specifically the department of First Impressions. And to really drill down, your business website. Don't have one? Then your Business is considered Homeless. Plus I'll bring you up to speed on a new development that[...]

The story of a local business that needed help setting a standard to determine where they should #advertise.

Advertising on Grocery Carts. Good Idea or Stupid? Two friends of mine recently signed up for this as their primary #advertising vehicle because they didn't know any better. But why is it stupid? Let's find out and learn a lesson[...]

A friend nearly lost his entire business when he stopped #advertising and only used a #marketing tactic that didn't bring in new customers. Learn the lessons from his story.

In these days of instant communication via social media, your customers are going to talk about you and how you made them feel. Let's dig into the importance of Relationship #Marketing?

How much money would you pay for a bag of potato chips? Depends on where you are and how much you want it, right? There is a right price for everything and it's part of your #business #marketing. Take a[...]