The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Reach and Frequency Matter when planning your #advertising. I'll explain with a pizza. Ready?

I am looking for a few more advertising partnerships in connection with WOWO Radio & our online Federated Digital Services options. Do you qualify?

Buying #Advertising can be simpler than ad agency media buyers make it if you know How to Use Habits to Buy Advertising

Here's an update on the key trust factors different generations are seeking when deciding what to buy. Plus insight that might debunk all of this! #Marketing #Advertising

#Marketing and #Advertising insights that go beyond the WHAT & HOW. Let's dig deeper and discover the motivation also known as the WHY

Here's my definition of a business unicorn:You have an idea for a business but it is simply not economically feasible in it's current form.The dollars don't make sense.Do they need to? Let's find out.

#Marketing Lessons learned from a road trip plus insight on how #Walgreens does it and how to take advantage of #advertising opportunities right in front of you!

Here are four guidelines to help you decide What Is The Best and Worst Ways to #Advertise.

#ROI or Return On Investment is a term businesses use to evaluate expenditures. This #podcast talks about what to measure in #Advertising and #Marketing

Think you know who listens to #NewsTalkRadio stations like #WOWO? Here's some insight about #BabyBoomers like #ChristieBrinkley to ponder and consider.