Gordon Borrell Shares What Local Businesses Are Thinking About For Marketing In 2024
This week, Shannon Allen is joined by Gordon Borrell, the leading analyst for the local marketing industry. Gordon shares some statistics and insights about what local businesses are thinking about when it comes to marketing in 2024 — and of course, how to tie it all back to ROI.
Here’s more about Gordon Borrell:
Gordon founded Borrell Associates in 2001 and has become the local advertising industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he started his career 22 years earlier as a newspaper reporter. He is past chairman of the Local Media Association and of the Local Media Foundation. Gordon’s company Borrell Associates runs the largest survey of local advertisers in the nation and he is an expert on our favorite topic, the ROI factor. He knows better than anyone that it is the #1 thing on local business’s minds when it comes to advertising.
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