Digital Marketing ROWhy?

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending.

In this mid-year[...]

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them.

In this episode, Shannon and Krystal break down how[...]

This is a replay of the podcast from Nov. 20, 2025.

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore[...]

AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet.

In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click[...]

Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind.

In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for[...]

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong.

In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about[...]

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal[...]

Live sports used to be the one thing keeping cable alive. Not anymore.

In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally[...]

Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in[...]

Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website.

AI is answering questions directly on Google, ChatGPT, Claude, and other platforms.

What does that mean for local businesses?

In this episode,[...]