Digital Marketing ROWhy?

As AI searches become more popular, many business owners wonder if they should move their paid search budget into becoming recommended by AI platforms. In this episode, Shannon and Krystal dive deep into the state of search in the[...]

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business?

In this[...]

Most business owners want to know their marketing ROI, but very few actually have the systems in place to measure it.

On this episode of Digital Marketing ROWhy?, Shannon and Krystal break down what happens when a client doesn't have[...]

Programmatic audio is one of those terms that sounds more complicated than it is.

In this episode of Digital Marketing ROWhy?, Shannon Allen and Krystal Vivian break down what programmatic audio actually means, how the buy works, and why it[...]

Digital marketing has gotten too big for one person to be the expert at all of it.

Shannon Allen and Krystal Vivian introduce Digital Essentials, four digital products built to work alongside the marketing a business is already doing: digital[...]

Football season is here, and the way local businesses buy ads on football games has changed more than most advertisers realize. In this episode, Shannon and Krystal break down the difference between buying spots on cable and buying impressions on[...]

Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen and Krystal Vivian break down what the[...]

The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go?

In this episode, Shannon[...]

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business?

In this[...]

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending.

In this mid-year[...]