Digital Marketing ROWhy?

Fox is buying Roku for $22 billion, Paramount is buying Warner Bros. Discovery, and the biggest names in streaming are racing to own the content, the platforms, and the audience data. Shannon Allen and Krystal Vivian break down what the[...]

The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go?

In this episode, Shannon[...]

37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business?

In this[...]

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending.

In this mid-year[...]

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them.

In this episode, Shannon and Krystal break down how[...]

This is a replay of the podcast from Nov. 20, 2025.

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore[...]

AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet.

In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click[...]

Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind.

In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for[...]

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong.

In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about[...]

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal[...]