Digital Marketing ROWhy?

Marketing can be a challenge for cannabis businesses, but not impossible! In fact, digital marketing can show a true ROI for cannabis businesses — but only if it follows all of the state, local and platform regulations.

This week, Shannon[...]

Happy Tip Tuesday! This week's tip is from Jessica Reid, Digital Marketing Consultant. Jessica shares her thoughts on why businesses should add OTT campaigns to their marketing strategy sooner rather than later.

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Happy Tuesday! This week's Tip Tuesday is from Katie Houser, Senior Campaign Manager. Katie shares insights on how to use geofencing to know if your message is working, or if you should switch something up.

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Technology has changed our entire world over the last 30 years — and it's especially impacted how consumers behave leading up to a purchase.

In this week's episode, Shannon Allen and Krystal Vivian talk about how the consumer journey has[...]

Happy Tip Tuesday! This week's tip is from Emily Wideman, Regional Sales Manager, and focuses on how you can use the consumer journey to strategize your marketing.

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If you're running an SEM campaign, you want to pay close attention to Impression Share. For Tip Tuesday, Shannon Allen shares a tip from Digital Marketing Consultant Karlie Mandigo about why impression share is important and how to improve your[...]

Is it better to do all of your marketing yourself or work with outside partners? For this Tip Tuesday, Shannon Allen shares a tip about when to partner with a digital marketing agency from Lisa Sikkema, one of FDS's regional[...]

In branding solutions like display advertising or OTT, many marketers focus on "clicks" as the best measure of success. While clicks are important, there's another metric that can be even more powerful: viewthroughs. For Tip Tuesday, Shannon Allen shares a[...]

One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon[...]