How AI Search Results Are Impacting Paid Search Ads

May 8, 2025

19:47

Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they’re searching for. But how does that impact paid search ads?

This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI.

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