How To Adjust Your Marketing Strategy for The Rise In Cord Cutters

As of this year, about 46 million American households have cut the cord on their cable TV subscriptions.

By 2026 — less than two years away — that number is expected to jump to more than 80 million households.

As marketers, it’s important to adjust your strategy to make sure your message is finding consumers where they are spending their time.

This week, Shannon chats with Rory Kemerer and Jessica Reid, two digital marketing consultants at FDS, about what the continued increase in cord cutters means for marketers and why OTT/CTV shows such great ROI.

Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!

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