OTT And Advertising Budgets In 2024

This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics will have on OTT in 2024.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions’ blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener for privacy information.