Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
Tip Tuesday: The Importance Of Tracking Engagement Metrics On OTT Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions..
[...]How Cannabis Brands Can Attract New Customers In 2025
The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market.
In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the[...]
Tip Tuesday: How Cannabis Brands Can Stay Compliant On Social Media
This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media.
Read Federated Digital Solutions' blog
Tip Tuesday: 3 Key Elements For Digital Marketing Success
For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign.
Influencer Marketing For Local Businesses
Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses.
And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller[...]
Tip Tuesday: Make Sure Your Online Business Listings Are Accurate
This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about.
Tip Tuesday: Optimize Your Online Presence For Voice Search
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search.
How To Create Engaging Content For Social Media
You know that you need to create content that engages people on social media — but how do you do that?
This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a[...]
Tip Tuesday: The Power Of Data Visualization
This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See[...]
Tip Tuesday: Less Is More On Social Media
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Building Your Social Media Strategy For 2025
Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.
Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?
Is it[...]
Tip Tuesday: The Key To Effective SEM Ad Copy
For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Tip Tuesday: This Is The Key To Effective Video Ads
Happy Tip Tuesday!
This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
We’ve Officially Reached The OTT Tipping Point
It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the[...]
Tip Tuesday: Why The Consumer Should Be The Center Of Your Marketing Message
Happy Tip Tuesday!
This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing.
Read Federated Digital Solutions' blog
Tip Tuesday: The Importance Of Mapping Out Consumer Touchpoints
This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy.
Tip Tuesday: Maximize Your ROI With Targeted Display Ads
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue.
Gordon Borrell Shares Advertising Trends For 2025
Wondering what other businesses are thinking about when it comes to marketing and advertising in 2025? Shannon Allen sits down with Gordon Borrell, CEO of Borrell Associates, to talk about advertising trends and how businesses can maximize ROI in 2025.
[...]Tip Tuesday: Use This To Jumpstart Your Brainstorming Session
Happy Tip Tuesday!
This week, Krystal Vivian shares a tip about how to make your brainstorming sessions faster and more effective.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See
Tip Tuesday: Every Business Needs This In Their 2025 Digital Marketing Strategy
Happy Tip Tuesday!
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager at FDS, about the one tactic that every business needs to include in their digital marketing strategy for 2025.
[...]The Best Episodes of 2024
Welcome to 2025! As we get started on an exciting new year, Shannon and Krystal look back at some of our favorite episodes of 2024 and the key takeways from each that will be even more relevant going into 2025.
[...]Tip Tuesday: Business Owners Need To Understand This In 2025
Happy Tip Tuesday!
Shannon kicks off the year with her own tip about something that every business owner needs to understand and always be on top of in 2025: their industry trends.
Tip Tuesday: How To Use Carousel Posts On Social Media
For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media.
Tip Tuesday: How To Choose What Products Or Services To Focus On
On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI.
Read Federated Digital Solutions' blog
How To Use AI In Your Business and Marketing In 2025
It's the last episode of 2024!
In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think about.
Tip Tuesday: Why Flexibility Is Important In Your Strategy
Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See[...]
Tip Tuesday: The Key To Successful Creative
Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Tip Tuesday: The Importance of SEM Impression Share
Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.
See omnystudio.com/listener for privacy information.
Tip Tuesday: Follow Industry Trends To Increase Your ROI
This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends.
Read Federated Digital Solutions' blog
The Election Is Over. Now What?
The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, retail media advertising, social media and artificial intelligence.
[...]Tip Tuesday: The Secret To A Killer Geofencing Campaign
Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign.
Have an idea for a future episode or a burning digital marketing question? Text[...]
Tip Tuesday: How To Stand Out On Social Media During The Holiday Season
Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season for results that will last[...]
5 Things To Think About When Planning Your 2025 Marketing Strategy
This week, Shannon chats with 5 of her digital marketing strategists about things that business owners and marketing managers should be thinking about for 2025.
Read Federated Digital Solutions' blog
Tip Tuesday: Optimize Your SEM Budget With The Right Keywords
This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads.
Read Federated Digital Solutions' blog
Preparing Your 2025 Marketing Budget: Part 3
This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management.
Tip Tuesday: The Importance Of Industry Trends and Consumer Behavior
Happy Tip Tuesday! This week, Shannon shares a tip from Lori Akey, campaign specialist, about the importance of staying up to date on trends in your industry and consumer behavior, including emerging technologies.
Read Federated Digital Solutions' blog
Tip Tuesday: What To Do With Extra Budget At The End Of 2024
Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025.
Preparing Your 2025 Marketing Budget: Part 2
This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions for display ads, OTT,[...]
Tip Tuesday: The One Thing Every Social Media Post Needs
This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element.
[...]Tip Tuesday: Targeting Audiences Using Structured vs. Unstructured Data
Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns.
Read Federated Digital Solutions' blog
Preparing Your 2025 Marketing Budget: Part 1
If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in[...]
Tip Tuesday: Targeting Multiple Audiences To Drive ROI
Happy Tip Tuesday!
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI.
Read Federated Digital Solutions' blog
Tip Tuesday: How To Get A Trackable ROI Out Of Your Mailing List
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing.
The Success of Streaming TV For Advertisers
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.
Tip Tuesday: Why Consistency Matters With Blogs
Happy Tip Tuesday!
This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging.
Tip Tuesday: How To Use Geofencing To Target Consumers
Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.
How Radio Is Embracing Digital Opportunities For Advertisers
Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their[...]
Tip Tuesday: Try This Strategy For Digital Marketing During Events
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.
Tip Tuesday: How To Make Every Second Count In Your Video Ads
Happy Tip Tuesday!
Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count.
How To Get The Most Out Of Your Marketing Reporting
Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing.
This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to[...]
How A StartUp Business Can Get Started with Marketing
Got the entrepreneurial bug?
In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business.
[...]Tip Tuesday: How Blogs Fit Into The Consumer Journey
Happy Tip Tuesday!
Krystal is in for Shannon again. This week's tip is from Melissa Weirick, social media specialist at FDS, about how blogs help consumers move through the consumer journey.
Tip Tuesday: Our #1 Tip For Creating Social Media Content
Happy Tip Tuesday! Krystal Vivian is in for Shannon this week, and she shares a tip about how businesses should be thinking about social media content for their business.
Tip Tuesday: How To Handle Google’s Latest Algorithm Update
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about the marketing tactic that can help businesses be found in search with the latest Google algorithm update.
Read Federated Digital Solutions' blog
Tip Tuesday: How To Strategically Use Your Co-Op Dollars
This week, Shannon shares a tip from Lori Akey, campaign specialist, about how to make your marketing budget go further with co-op dollars from manufacturerers and vendors.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
How The Consumer Journey Has Changed (Encore)
This week, we're re-sharing an episode from September 2023. In this episode, Shannon and Krystal talk about how the consumer journey has changed — and how digital marketing solutions help businesses connect with consumers at each stage of the journey.
[...]Tip Tuesday: Harnessing The Power of CTV Marketing
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how CTV marketing drives ROI for businesses.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener[...]
Tip Tuesday: How SEO Helps Businesses Online
Happy Tip Tuesday!
This week, Shannon Allen shares a tip from Angela Todd, senior digital marketing consultant, about how SEO helps businesses online.
Read Federated Digital Solutions' blog
What Small Businesses Should Think About For The Rest Of 2024
This is the second part of the conversation from the previous episode, "The Top Marketing Challenges for Small Businesses."
In this episode, Shannon and Krystal talk about the economy, marketing strategy for Q3-Q4 in 2024 and going into 2025, and[...]
Tip Tuesday: Plan Your Marketing Around The Consumer Journey
Happy Tip Tuesday!
This week, Shannon shares the tip she shares with clients more often than any other piece of information: why and how to plan your marketing around the consumer journey.
Tip Tuesday: Using Reporting To Increase Your ROI
It's Tip Tuesday again! This week, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about how your digital marketing reporting can lead to a better ROI over time.
The Top Marketing Challenges For Small Businesses
Most business owners know that marketing is important — but that doesn't make it easy.
This week, Shannon and Krystal discuss a recent report from Constant Contact about the top challenges small business owners have when it comes to marketing.
[...]Tip Tuesday: Make The Most Out Of Your Marketing Budget With CTV
It's time for another Tip Tuesday! This week, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about why connected TV advertising is so critical (and cost effective) for businesses in 2024.
Tip Tuesday: Using Social Media Effectively For Your Business
It's Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about what kind of content is most effective on social media.
[...]How To Adjust Your Marketing Strategy for The Rise In Cord Cutters
As of this year, about 46 million American households have cut the cord on their cable TV subscriptions.
By 2026 — less than two years away — that number is expected to jump to more than 80 million households.
As[...]
Tip Tuesday: The Power Of A Call-To-Action In Your Advertising
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about the power of a clear, concise CTA in your advertising.
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Tip Tuesday: Online Listings And The Consumer Journey
Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how keeping up with your online directory listings helps your business as your potential customers move through the consumer journey.
Is there a particular[...]
Do You Own Your Meta Business Portfolio?
This week, Shannon and Krystal take a deep dive into Meta Business Suite, Facebook Business Portfolio and what every business owner needs to do to make sure they have full ownership of their branded Facebook page.
Is there a particular[...]
Tip Tuesday: Preparing Your Business For An AI World
Happy Tip Tuesday!
This week, Shannon shares a tip about one simple but critical step you can take to help your business prepare for AI-powered search.
Is there a particular marketing topic you want us to discuss in a future[...]
Tip Tuesday: A/B Testing Your SEM Campaigns
Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why you should be A/B testing your search engine marketing (SEM) campaigns.
Is there a particular marketing topic you want us to discuss in[...]
OTT And Advertising Budgets In 2024
This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics[...]
Tip Tuesday: One Easy Way To Track Your Campaigns’ ROI
Happy Tip Tuesday!
Shannon Allen shares a tip from Katie Houser, senior campaign manager, about the one metric that you can use to track your campaigns' ROI.
Is there a particular marketing topic you want us to discuss in a[...]
Tip Tuesday: How To Get The Most Out Of A Geofencing Campaign
It's Tuesday — and that means it's time for another Tip Tuesday with FDS!
Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about how to optimize your geofencing campaign for the best results.
Is there a particular[...]
Borrell Conference: The Evolution of Local Advertising, OTT and AI in Marketing
In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference:
- The Evolution of Local Advertising
- Why OTT Is So Important[...]
Tip Tuesday: Why You Need To Continue Marketing In Your Off-Season
For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round.
Is there a particular marketing topic you want us to discuss in a future[...]
Tip Tuesday: Why More Businesses Are Turning To OTT
Happy Tip Tuesday!
This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before.
Is there a particular marketing topic you want us to discuss in[...]
Why Work With A Digital Marketing Agency
This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.
Is there a particular marketing topic you want[...]
Tip Tuesday: Why You Need To Track Your Conversion Rate
For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate.
Is there a particular marketing topic you want us to discuss in a[...]
Tip Tuesday: Finding Success With A Branding Video Campaign
Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant, about how to achieve success in your video campaign focused on branding.
Is there a particular marketing topic you want us to discuss in a[...]
How To Take Great Photos & Videos For Your Business’s Social Media
This week, Krystal Vivian is in the main host seat. She's joined by Joe Kuharic, social media specialist at FDS, for a conversation about the importance of photos and videos for your business's social media — plus tips for actually[...]
Tip Tuesday: Video Is More Affordable Than Ever
Happy Tip Tuesday! This week, Shannon shares a tip from David McBee, Executive Producer of Simpli.Fi TV, about why video is more affordable than ever for advertisers of any size.
Is there a particular marketing topic you want us to[...]
Tip Tuesday: Why Set KPIs At The Beginning Of Your Campaign
It's Tuesday, and that means it's time for another marketing tip from FDS. For Tip Tuesday, Shannon shares a tip from Lisa Sikkema, regional sales manager, about the importance of setting your measurements at the beginning of a campaign.
Is[...]
How Digital Marketing Drove $91k In Revenue For A Cannabis Company
This week, Shannon Allen and Krystal Vivian discuss digital marketing in the cannabis industry, including how a digital marketing campaign led to $91k in revenue for a cannabis company in 90 days.
Is there a particular marketing topic you want[...]
Tip Tuesday: How To Generate More Traffic With SEM
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how SEM drives more traffic for businesses — and why that connects to ROI.
Is there a particular marketing topic you want us[...]
Tip Tuesday: The Key To Facebook Ads
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to make a great Facebook ad.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY[...]
OTT Trends To Watch In 2024 with David McBee
Happy Leap Day!
In this episode, Shannon Allen chats with David McBee, executive producer and host of SimpliFi.TV about why OTT is such an important digital marketing solution for businesses in 2024.
Is there a particular marketing topic you want[...]
Tip Tuesday: Why Industry Trends Matter For Your Marketing ROI
Happy Tip Tuesday! This week, Shannon shares a tip from digital marketing consultant Jen Thode on the importance of staying on top of industry trends for your business while strategizing your marketing.
Is there a particular marketing topic you want[...]
Tip Tuesday: How To Show Up When Consumers Are Searching For You
It's Tip Tuesday! This week, Shannon Allen shares a tip about why it's so important for businesses to be found when consumers are searching for products and services — and how SEM can make that easier.
Is there a particular[...]
The ROI Of LinkedIn For Businesses
Social media is an important part of your overall marketing strategy — but each platform is so different!
In this week's episode, Shannon Allen and Krystal Vivian talk about why LinkedIn is so valuable for businesses and how to make[...]
Tip Tuesday: Layer Addressable Geofencing Into Your Campaign
It's your favorite day of the week — Tip Tuesday! This week, Shannon Allen shares a tip from digital marketing consultant Rory Kemerer about why businesses should consider adding addressable geofencing as a layer on their targeted display or video[...]
Tip Tuesday: Be Consistent In Your Marketing Message
For this week's Tip Tuesday, Shannon shares a tip from Jen Thode, digital marketing consultant, about why businesses need to be consistent in their marketing message.
Is there a particular marketing topic you want us to discuss in a future[...]
The ROI For Businesses On Facebook and Instagram
As a business owner, you know that social media is important, but it can be hard to connect your posts to your business's bottom line.
In this week's episode, Shannon Allen and Krystal Vivian talk about the biggest challenges business[...]
Why Your Marketing Reporting Is So Important
As a business owner or marketing manager, reviewing the data in your digital marketing reporting is critical.
This week, Shannon Allen is joined by FDS's entire campaign team – Heather Riley, Katie Houser, Lori Akey and Hannah Purucker — for[...]
Tip Tuesday: Finding The ROI Story In Your Marketing Data
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant, about how to find the ROI story in your marketing data.
Is there a particular marketing topic you want us to discuss in a[...]
Tip Tuesday: Communication Is Key With Your Digital Marketing Partner
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Karlie Mandigo, a senior digital marketing consultant at FDS, about the importance of communicating often with yyour digital marketing partner.
Is there a particular marketing topic you want us[...]
Tip Tuesday: How To Decide What Product or Service To Advertise
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, Regional Sales Manager, about how to decide what product or services to focus on in your marketing.
Have an idea for a future episode or a burning digital[...]
Tip Tuesday: The Key To Growing Your Business
For Tip Tuesday, Shannon shares a tip from Lisa Sikkema, Regional Sales Manager, about the key to growing your business with your marketing.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364[...]
Social Media Trends For Businesses In 2024
Happy New Year!
We're kicking off 2024 with a big podcast! Shannon Allen is joined by the entire FDS social media content team — Krystal Vivian, Joe Kuharic, Emily Cox and Melissa Weirick — to talk about social media trends[...]
Tip Tuesday: The Benefits Of Partnering With A Digital Agency
Happy New Year! For our first Tip Tuesday of 2024, Shannon shares a tip from Angela Todd, a senior digital marketing consultant, about the benefits a business gets when they partner with a digital marketing agency.
Have an idea for[...]
Tip Tuesday: How To Layer Addressable Geofencing Into Your Marketing Strategy
Happy Tip Tuesday! Today's tip is from Shannon Allen herself. Shannon shares a tip about how to layer addressable geofencing into your marketing strategy for an incredible ROI.
Have an idea for a future episode or a burning digital marketing[...]
Looking Back At 2023 And Looking Ahead At 2024
Wow, can you believe that the New Year is right around the corner?
In our final episode of 2023, Shannon Allen and Krystal Vivian talk about their favorite episodes of the podcast this year, as well as preview some episodes[...]
Tip Tuesday: Understanding Your Buying Cycle and Conversion Rates
Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, one of our Senior Digital Marketing Consultants, about the importance of understanding your buying cycle and conversion rates.
Have an idea for a future episode or a burning[...]
Tip Tuesday: Use The Consumer Journey To Guide Your Budget
Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wiideman about how the consumer journey can help guide you in your marketing budget.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY[...]
Gordon Borrell Shares What Local Businesses Are Thinking About For Marketing In 2024
This week, Shannon Allen is joined by Gordon Borrell, the leading analyst for the local marketing industry. Gordon shares some statistics and insights about what local businesses are thinking about when it comes to marketing in 2024 — and of[...]
Tip Tuesday: How Toilet Paper Can Help With Your Social Media Content
Happy Tip Tuesday! This week, Shannon Allen shares a tip from FDS Digital Marketing Consultant Jessica Reid about how to create social media content that gets your audience engaged with your brand.
Have an idea for a future episode or[...]
Tip Tuesday: For Your Next Giveaway, Prize Matters
Happy Tip Tuesday! This week, Shannon shares a tip from Ryan Williams, Director of Content Fulfillment and our in-house expert on first-party data collection, about why the prize of your giveaway matters.
Have an idea for a future episode or[...]
Tip Tuesday: Targeting Event Attendees With Geofencing
Happy Tip Tuesday!
This holiday week, we're thinking about events. Rory Kemerer, digital marketing consultant at FDS, shares a tip this week about how you can market to event attendees using geofencing — whether or not you're at that particular[...]
5 Digital Marketing Trends For 2024
November is already halfway over, and soon it will be the New Year.
This week, Shannon Allen and Krystal Vivian talk about 5 trends in digital marketing to expect in 2024 — including the rise of artificial intelligence and why[...]
Tip Tuesday: Staying On Top Of Industry Trends
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, a senior digital marketing consultant at FDS, about the importance of staying on top of trends happening in your business's industry.
Have an idea for a future episode[...]
Tip Tuesday: Why Your Business Needs A First Party Data Plan
Happy Tip Tuesday! This week, Shannon shares a tip from Nicholette Schroeder, a digital marketing consultant at FDS, about why it's important for businesses to create a first-party data plan.
Have an idea for a future episode or a burning[...]
Marketing Tips To Get The Most Out Of Your Digital Marketing
This week, several of FDS's digital marketing consultants join Shannon Allen to talk about the marketing advice they share with our clients as we work together.
Have an idea for a future episode or a burning digital marketing question? Text[...]
Tip Tuesday: How To Choose A Digital Marketing Partner
Happy Halloween! This Tip Tuesday, we have no tricks, just a treat for you! Shannon Allen, Chief Revenue Officer at FDS, shares her tips for what you should look for when partnering with an agency or media company for digital[...]
Tip Tuesday: Building Consumer Trust With Blogs
Happy Tip Tuesday!
Joe Kuharic, one of FDS's social media specialists, shares a tip about how blogs can help your business — and what topics your business's blogs should focus on.
Have an idea for a future episode or a[...]
How Addressable Geofencing Drives ROI
There are a lot of ways to build an audience and target consumers with your display and video and OTT ads. In this episode, Shannon Allen and Krystal Vivian talk about how addressable geofencing can help a business target consumers[...]
Tip Tuesday: Telling A Story With Your OTT Ads
Happy Tuesday!
This week's tip is from Lisa Sikkema, a regional sales manager at FDS. Lisa talks about the importance of storytelling in your OTT ad.
Have an idea for a future episode or a burning digital marketing question? Text[...]
Tip Tuesday: How To Optimize Your SEM Campaign
Another Tuesday, another digital marketing tip for you!
This week, Angela Todd, a digital marketing consultant, shares why it's so important to look at monthly search query reports for your SEM campaign.
Have an idea for a future episode or[...]
7 Tips For Planning Your 2024 Marketing Budget
It's October, and that means most businesses are in the middle of budget season for 2024.
This week, Shannon Allen and Krystal Vivian are joined by Lisa Sikkema, regional sales manager at FDS, to talk about 7 tips that business[...]
Tip Tuesday: Why Engagement Matters Most On Social Media
Happy Tip Tuesday!
This week's tip is from Jen Thode, one of our digital marketing consultants. Jen shares a tip about why it's more effective to focus on engagement, rather than followers, on your business's social media pages.
Have an[...]
Tip Tuesday: The Optimal Frequency For Your Campaigns
It's Tip Tuesday!
This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring out how many impressions you need.
[...]Digital Marketing For Cannabis Businesses
Marketing can be a challenge for cannabis businesses, but not impossible! In fact, digital marketing can show a true ROI for cannabis businesses — but only if it follows all of the state, local and platform regulations.
This week, Shannon[...]
Tip Tuesday: Don’t Be Last To Get On Board With OTT
Happy Tip Tuesday! This week's tip is from Jessica Reid, Digital Marketing Consultant. Jessica shares her thoughts on why businesses should add OTT campaigns to their marketing strategy sooner rather than later.
Have an idea for a future episode or[...]
Tip Tuesday: Tracking ROI With Geofencing Conversion Zones
Happy Tuesday! This week's Tip Tuesday is from Katie Houser, Senior Campaign Manager. Katie shares insights on how to use geofencing to know if your message is working, or if you should switch something up.
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How The Consumer Journey Has Changed
Technology has changed our entire world over the last 30 years — and it's especially impacted how consumers behave leading up to a purchase.
In this week's episode, Shannon Allen and Krystal Vivian talk about how the consumer journey has[...]
Tip Tuesday: Using The Consumer Journey To Strategize Your Marketing
Happy Tip Tuesday! This week's tip is from Emily Wideman, Regional Sales Manager, and focuses on how you can use the consumer journey to strategize your marketing.
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Tip Tuesday: The Value Of Impression Share In SEM
If you're running an SEM campaign, you want to pay close attention to Impression Share. For Tip Tuesday, Shannon Allen shares a tip from Digital Marketing Consultant Karlie Mandigo about why impression share is important and how to improve your[...]
Preparing Your Business For The AI World
Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advantage of AI technology to help consumers find their[...]
Tip Tuesday: When To Partner With A Digital Agency
Is it better to do all of your marketing yourself or work with outside partners? For this Tip Tuesday, Shannon Allen shares a tip about when to partner with a digital marketing agency from Lisa Sikkema, one of FDS's regional[...]
Tip Tuesday: The Value Of A Viewthrough
In branding solutions like display advertising or OTT, many marketers focus on "clicks" as the best measure of success. While clicks are important, there's another metric that can be even more powerful: viewthroughs. For Tip Tuesday, Shannon Allen shares a[...]
Growing First Party Data With Contesting
One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon[...]
Tip Tuesday: Marketing During Your Off-Season
Just because your products and services are seasonal doesn't mean you should only be marketing in your busy season. In today's Tip Tuesday episode, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about how advertising[...]
Tip Tuesday: Posting On Social Media
You should never post on social media just to post on social media. For this week's Tip Tuesday, Shannon Allen shares a tip from Jessica Reid, one of our digital marketing consultants, on what and when to post on social[...]
The Importance Of First Party Data
Everyone's talking about the death of the cookie, which means first party data is more valuable than ever. But how can you use it to strategize your marketing? Shannon Allen is joined by Krystal Vivian to discuss what businesses need[...]
Tip Tuesday: Marketing During A Recession
When inflation goes up, many business owners want to pull back on their marketing. In today's Tip Tuesday, Shannon Allen shares a tip from Heather Riley, Director of Campaign Team, about how business owners should strategize their marketing during a[...]
Tip Tuesday: Staying Top Of Mind With Retargeting
Happy Tip Tuesday! Shannon Allen shares a tip from Angela Todd, digital marketing consultant at FDS, on how display ad retargeting can keep your business top of mind for consumers.
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The Power Of SEM
When a potential customer is ready to make a purchase and needs your products or services, does your business show up when they're searching on Google or Bing? That's the power of search engine marketing, or SEM!
Shannon Allen is[...]
Tip Tuesday: Can Consumers Find You When Searching For Your Products?
When consumers are ready to make a purchase, you want to make sure your ad shows up when they're searching. Find out how to do that in today's Tip Tuesday tip from Rory Kemerer, a digital marketing consultant at FDS.
[...]Tip Tuesday: The Research Stage Of The Consumer Journey
One of the most important stages of the consumer journey is the research stage. Find out why in today's Tip Tuesday episode with a tip from Shannon Allen, Chief Revenue Officer at FDS.
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Developing A Social Media Strategy
Social media is an important part of every business's marketing in 2023, but how do you get started creating a strategy? Shannon Allen is joined by Krystal Vivian, Director of Social Media and Content Marketing at FDS, to talk about[...]
Tip Tuesday: Paying Attention To The Facebook Algorithm
Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to determine when Meta makes changes to the Facebook algorithm.
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Tip Tuesday: Following The Consumer Journey In Your OTT Strategy
It's Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about the importance of keeping the consumer journey in mind when you are creating your strategy for OTT ads.
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Why OTT Should Be Part Of Your Marketing Strategy
This episode is all about OTT! What is "Over The Top" advertising? Why is it important? How does it tie back to revenue? And how should you start incorporating OTT into your overall marketing strategy?
FDS's Shannon Allen and Krystal[...]
Tip Tuesday: Using Addressable Geofencing To Target Your Ads
Happy Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about how you can use addressable geofencing to target consumers in their homes.
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Tip Tuesday: 5 Tips To Improve Your Marketing
Welcome to our first Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, shares five quick tips you can use to improve your marketing.
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Introducing Digital Marketing ROWhy?
Welcome to our first podcast! Meet your host, Shannon Allen, Chief Revenue Officer of Federated DIgital Solutions. She's joined in studio by Krystal Vivian, Director of Social Media and Content Marketing for FDS, for a conversation about what this podcast[...]