Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
Digital Marketing For Cannabis Businesses
Marketing can be a challenge for cannabis businesses, but not impossible! In fact, digital marketing can show a true ROI for cannabis businesses — but only if it follows all of the state, local and platform regulations.
This week, Shannon[...]
Tip Tuesday: Don’t Be Last To Get On Board With OTT
Happy Tip Tuesday! This week's tip is from Jessica Reid, Digital Marketing Consultant. Jessica shares her thoughts on why businesses should add OTT campaigns to their marketing strategy sooner rather than later.
Have an idea for a future episode or[...]
Tip Tuesday: Tracking ROI With Geofencing Conversion Zones
Happy Tuesday! This week's Tip Tuesday is from Katie Houser, Senior Campaign Manager. Katie shares insights on how to use geofencing to know if your message is working, or if you should switch something up.
Have an idea for a[...]
How The Consumer Journey Has Changed
Technology has changed our entire world over the last 30 years — and it's especially impacted how consumers behave leading up to a purchase.
In this week's episode, Shannon Allen and Krystal Vivian talk about how the consumer journey has[...]
Tip Tuesday: Using The Consumer Journey To Strategize Your Marketing
Happy Tip Tuesday! This week's tip is from Emily Wideman, Regional Sales Manager, and focuses on how you can use the consumer journey to strategize your marketing.
Have an idea for a future episode or a burning digital marketing question?[...]
Tip Tuesday: The Value Of Impression Share In SEM
If you're running an SEM campaign, you want to pay close attention to Impression Share. For Tip Tuesday, Shannon Allen shares a tip from Digital Marketing Consultant Karlie Mandigo about why impression share is important and how to improve your[...]
Preparing Your Business For The AI World
Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advantage of AI technology to help consumers find their[...]
Tip Tuesday: When To Partner With A Digital Agency
Is it better to do all of your marketing yourself or work with outside partners? For this Tip Tuesday, Shannon Allen shares a tip about when to partner with a digital marketing agency from Lisa Sikkema, one of FDS's regional[...]
Tip Tuesday: The Value Of A Viewthrough
In branding solutions like display advertising or OTT, many marketers focus on "clicks" as the best measure of success. While clicks are important, there's another metric that can be even more powerful: viewthroughs. For Tip Tuesday, Shannon Allen shares a[...]
Growing First Party Data With Contesting
One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon[...]
Tip Tuesday: Marketing During Your Off-Season
Just because your products and services are seasonal doesn't mean you should only be marketing in your busy season. In today's Tip Tuesday episode, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about how advertising[...]
Tip Tuesday: Posting On Social Media
You should never post on social media just to post on social media. For this week's Tip Tuesday, Shannon Allen shares a tip from Jessica Reid, one of our digital marketing consultants, on what and when to post on social[...]
The Importance Of First Party Data
Everyone's talking about the death of the cookie, which means first party data is more valuable than ever. But how can you use it to strategize your marketing? Shannon Allen is joined by Krystal Vivian to discuss what businesses need[...]
Tip Tuesday: Marketing During A Recession
When inflation goes up, many business owners want to pull back on their marketing. In today's Tip Tuesday, Shannon Allen shares a tip from Heather Riley, Director of Campaign Team, about how business owners should strategize their marketing during a[...]
Tip Tuesday: Staying Top Of Mind With Retargeting
Happy Tip Tuesday! Shannon Allen shares a tip from Angela Todd, digital marketing consultant at FDS, on how display ad retargeting can keep your business top of mind for consumers.
Have an idea for a future episode or a burning[...]
The Power Of SEM
When a potential customer is ready to make a purchase and needs your products or services, does your business show up when they're searching on Google or Bing? That's the power of search engine marketing, or SEM!
Shannon Allen is[...]
Tip Tuesday: Can Consumers Find You When Searching For Your Products?
When consumers are ready to make a purchase, you want to make sure your ad shows up when they're searching. Find out how to do that in today's Tip Tuesday tip from Rory Kemerer, a digital marketing consultant at FDS.
[...]Tip Tuesday: The Research Stage Of The Consumer Journey
One of the most important stages of the consumer journey is the research stage. Find out why in today's Tip Tuesday episode with a tip from Shannon Allen, Chief Revenue Officer at FDS.
Have an idea for a future episode[...]
Developing A Social Media Strategy
Social media is an important part of every business's marketing in 2023, but how do you get started creating a strategy? Shannon Allen is joined by Krystal Vivian, Director of Social Media and Content Marketing at FDS, to talk about[...]
Tip Tuesday: Paying Attention To The Facebook Algorithm
Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to determine when Meta makes changes to the Facebook algorithm.
Have an idea for a future episode or a burning digital[...]
Tip Tuesday: Following The Consumer Journey In Your OTT Strategy
It's Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about the importance of keeping the consumer journey in mind when you are creating your strategy for OTT ads.
Have an idea for a future episode or[...]
Why OTT Should Be Part Of Your Marketing Strategy
This episode is all about OTT! What is "Over The Top" advertising? Why is it important? How does it tie back to revenue? And how should you start incorporating OTT into your overall marketing strategy?
FDS's Shannon Allen and Krystal[...]
Tip Tuesday: Using Addressable Geofencing To Target Your Ads
Happy Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about how you can use addressable geofencing to target consumers in their homes.
Have an idea for a future episode or a burning digital marketing question? Text[...]
Tip Tuesday: 5 Tips To Improve Your Marketing
Welcome to our first Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, shares five quick tips you can use to improve your marketing.
Have an idea for a future episode or a burning digital marketing question? Text[...]
Introducing Digital Marketing ROWhy?
Welcome to our first podcast! Meet your host, Shannon Allen, Chief Revenue Officer of Federated DIgital Solutions. She's joined in studio by Krystal Vivian, Director of Social Media and Content Marketing for FDS, for a conversation about what this podcast[...]