Digital Marketing ROWhy?

The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.

From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they[...]

Social media is more crowded than ever, and the rules are changing fast.

In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we[...]

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with[...]

This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking[...]

It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience.

Read Federated Digital Solutions' blog

Federated Digital[...]

Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series!

Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget.

If you've been[...]

This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses.

Read Federated Digital Solutions' blog

Federated[...]

Happy Tip Tuesday!

This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools.

Read Federated Digital Solutions' blog

Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026.

If you're in the thick of budget planning season (or avoiding it),[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook