Digital Marketing ROWhy?

Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line?

This week, Shannon[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs.

Read Federated Digital Solutions' blog

Federated Digital[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions..

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market.

In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the[...]

This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital[...]

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign.

Read Federated Digital Solutions' blog

Federated[...]

Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses.

And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller[...]

This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about.

Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search.

Read Federated Digital Solutions' blog

Federated Digital Solutions on[...]

You know that you need to create content that engages people on social media — but how do you do that?

This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a[...]