Digital Marketing ROWhy?

Live sports used to be the one thing keeping cable alive. Not anymore.

In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally[...]

Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in[...]

Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website.

AI is answering questions directly on Google, ChatGPT, Claude, and other platforms.

What does that mean for local businesses?

In this episode,[...]

The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets.

Shannon and Krystal break down the seismic shifts reshaping the industry: the complete[...]

The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets.

Shannon and Krystal break down the seismic shifts reshaping the industry: the complete[...]

The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.

From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they[...]

Social media is more crowded than ever, and the rules are changing fast.

In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we[...]

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with[...]

This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking[...]

It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience.

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