Digital Marketing ROWhy?

The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market.

In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the[...]

This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media.

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For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign.

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Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses.

And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller[...]

This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about.

Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search.

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You know that you need to create content that engages people on social media — but how do you do that?

This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a[...]

This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports.

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Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media.

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Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.

Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?

Is it[...]