Digital Marketing ROWhy?

Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.

In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often[...]

This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter.

Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. 

In this episode, Shannon[...]

This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages.

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This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC.

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Happy Tip Tuesday!

This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience.

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In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.

In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time.

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Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget.

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In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS[...]