Digital Marketing ROWhy?

When inflation goes up, many business owners want to pull back on their marketing. In today's Tip Tuesday, Shannon Allen shares a tip from Heather Riley, Director of Campaign Team, about how business owners should strategize their marketing during a[...]

Happy Tip Tuesday! Shannon Allen shares a tip from Angela Todd, digital marketing consultant at FDS, on how display ad retargeting can keep your business top of mind for consumers.

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When a potential customer is ready to make a purchase and needs your products or services, does your business show up when they're searching on Google or Bing? That's the power of search engine marketing, or SEM!

Shannon Allen is[...]

When consumers are ready to make a purchase, you want to make sure your ad shows up when they're searching. Find out how to do that in today's Tip Tuesday tip from Rory Kemerer, a digital marketing consultant at FDS.

One of the most important stages of the consumer journey is the research stage. Find out why in today's Tip Tuesday episode with a tip from Shannon Allen, Chief Revenue Officer at FDS.

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Social media is an important part of every business's marketing in 2023, but how do you get started creating a strategy? Shannon Allen is joined by Krystal Vivian, Director of Social Media and Content Marketing at FDS, to talk about[...]

Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to determine when Meta makes changes to the Facebook algorithm.

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It's Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about the importance of keeping the consumer journey in mind when you are creating your strategy for OTT ads.

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This episode is all about OTT! What is "Over The Top" advertising? Why is it important? How does it tie back to revenue? And how should you start incorporating OTT into your overall marketing strategy?

FDS's Shannon Allen and Krystal[...]

Happy Tip Tuesday! Shannon Allen, Chief Revenue Officer at Federated Digital Solutions, talks about how you can use addressable geofencing to target consumers in their homes.

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