Digital Marketing ROWhy?

One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon[...]

Just because your products and services are seasonal doesn't mean you should only be marketing in your busy season. In today's Tip Tuesday episode, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about how advertising[...]

You should never post on social media just to post on social media. For this week's Tip Tuesday, Shannon Allen shares a tip from Jessica Reid, one of our digital marketing consultants, on what and when to post on social[...]

Everyone's talking about the death of the cookie, which means first party data is more valuable than ever. But how can you use it to strategize your marketing? Shannon Allen is joined by Krystal Vivian to discuss what businesses need[...]

When inflation goes up, many business owners want to pull back on their marketing. In today's Tip Tuesday, Shannon Allen shares a tip from Heather Riley, Director of Campaign Team, about how business owners should strategize their marketing during a[...]

Happy Tip Tuesday! Shannon Allen shares a tip from Angela Todd, digital marketing consultant at FDS, on how display ad retargeting can keep your business top of mind for consumers.

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When a potential customer is ready to make a purchase and needs your products or services, does your business show up when they're searching on Google or Bing? That's the power of search engine marketing, or SEM!

Shannon Allen is[...]

When consumers are ready to make a purchase, you want to make sure your ad shows up when they're searching. Find out how to do that in today's Tip Tuesday tip from Rory Kemerer, a digital marketing consultant at FDS.

One of the most important stages of the consumer journey is the research stage. Find out why in today's Tip Tuesday episode with a tip from Shannon Allen, Chief Revenue Officer at FDS.

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Social media is an important part of every business's marketing in 2023, but how do you get started creating a strategy? Shannon Allen is joined by Krystal Vivian, Director of Social Media and Content Marketing at FDS, to talk about[...]