Digital Marketing ROWhy?

Technology has changed our entire world over the last 30 years — and it's especially impacted how consumers behave leading up to a purchase.

In this week's episode, Shannon Allen and Krystal Vivian talk about how the consumer journey has[...]

Happy Tip Tuesday! This week's tip is from Emily Wideman, Regional Sales Manager, and focuses on how you can use the consumer journey to strategize your marketing.

Have an idea for a future episode or a burning digital marketing question?[...]

If you're running an SEM campaign, you want to pay close attention to Impression Share. For Tip Tuesday, Shannon Allen shares a tip from Digital Marketing Consultant Karlie Mandigo about why impression share is important and how to improve your[...]

Is it better to do all of your marketing yourself or work with outside partners? For this Tip Tuesday, Shannon Allen shares a tip about when to partner with a digital marketing agency from Lisa Sikkema, one of FDS's regional[...]

In branding solutions like display advertising or OTT, many marketers focus on "clicks" as the best measure of success. While clicks are important, there's another metric that can be even more powerful: viewthroughs. For Tip Tuesday, Shannon Allen shares a[...]

One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon[...]

Just because your products and services are seasonal doesn't mean you should only be marketing in your busy season. In today's Tip Tuesday episode, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about how advertising[...]

You should never post on social media just to post on social media. For this week's Tip Tuesday, Shannon Allen shares a tip from Jessica Reid, one of our digital marketing consultants, on what and when to post on social[...]

Everyone's talking about the death of the cookie, which means first party data is more valuable than ever. But how can you use it to strategize your marketing? Shannon Allen is joined by Krystal Vivian to discuss what businesses need[...]