Digital Marketing ROWhy?

If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing.

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This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.

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Happy Tip Tuesday!

This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.

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Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.

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Happy Tip Tuesday!

Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count.

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Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing.

This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to[...]