Digital Marketing ROWhy?

For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media.

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On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI.

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It's the last episode of 2024!

In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think about.

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Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy.

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Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads.

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Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.

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This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends.

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The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, retail media advertising, social media and artificial intelligence. 

Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign.

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Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season for results that will last[...]