This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element.
Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns.
If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in[...]
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI.
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing.
This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.
This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging.
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.
Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their[...]
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.