Digital Marketing ROWhy?

Happy Tip Tuesday!

This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.

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Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.

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Happy Tip Tuesday!

Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count.

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Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing.

This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to[...]

Got the entrepreneurial bug?

In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business.

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Happy Tip Tuesday!

Krystal is in for Shannon again. This week's tip is from Melissa Weirick, social media specialist at FDS, about how blogs help consumers move through the consumer journey.

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Happy Tip Tuesday! Krystal Vivian is in for Shannon this week, and she shares a tip about how businesses should be thinking about social media content for their business.

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Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about the marketing tactic that can help businesses be found in search with the latest Google algorithm update.

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This week, Shannon shares a tip from Lori Akey, campaign specialist, about how to make your marketing budget go further with co-op dollars from manufacturerers and vendors.

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