Digital Marketing ROWhy?

This week, we're re-sharing an episode from September 2023. In this episode, Shannon and Krystal talk about how the consumer journey has changed — and how digital marketing solutions help businesses connect with consumers at each stage of the journey.

This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how CTV marketing drives ROI for businesses.

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Happy Tip Tuesday!

This week, Shannon Allen shares a tip from Angela Todd, senior digital marketing consultant, about how SEO helps businesses online.

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This is the second part of the conversation from the previous episode, "The Top Marketing Challenges for Small Businesses."

In this episode, Shannon and Krystal talk about the economy, marketing strategy for Q3-Q4 in 2024 and going into 2025, and[...]

Happy Tip Tuesday!

This week, Shannon shares the tip she shares with clients more often than any other piece of information: why and how to plan your marketing around the consumer journey.

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It's Tip Tuesday again! This week, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about how your digital marketing reporting can lead to a better ROI over time.

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Most business owners know that marketing is important — but that doesn't make it easy.

This week, Shannon and Krystal discuss a recent report from Constant Contact about the top challenges small business owners have when it comes to marketing.

It's time for another Tip Tuesday! This week, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about why connected TV advertising is so critical (and cost effective) for businesses in 2024.

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It's Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about what kind of content is most effective on social media.

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As of this year, about 46 million American households have cut the cord on their cable TV subscriptions.

By 2026 — less than two years away — that number is expected to jump to more than 80 million households.

As[...]