Digital Marketing ROWhy?

This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics[...]

Happy Tip Tuesday!

Shannon Allen shares a tip from Katie Houser, senior campaign manager, about the one metric that you can use to track your campaigns' ROI.

Is there a particular marketing topic you want us to discuss in a[...]

It's Tuesday — and that means it's time for another Tip Tuesday with FDS!

Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about how to optimize your geofencing campaign for the best results.

Is there a particular[...]

In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference:

• The Evolution of Local Advertising
• Why OTT Is So Important[...]

For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round.

Is there a particular marketing topic you want us to discuss in a future[...]

Happy Tip Tuesday!

This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before.

Is there a particular marketing topic you want us to discuss in[...]

This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.

Is there a particular marketing topic you want[...]

For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate.

Is there a particular marketing topic you want us to discuss in a[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Jessica Reid, digital marketing consultant, about how to achieve success in your video campaign focused on branding.

Is there a particular marketing topic you want us to discuss in a[...]

This week, Krystal Vivian is in the main host seat. She's joined by Joe Kuharic, social media specialist at FDS, for a conversation about the importance of photos and videos for your business's social media — plus tips for actually[...]