Digital Marketing ROWhy?

It's time for another Tip Tuesday! This week, Shannon shares a tip from Jessica Reid, a digital marketing consultant at FDS, about why connected TV advertising is so critical (and cost effective) for businesses in 2024.

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It's Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about what kind of content is most effective on social media.

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As of this year, about 46 million American households have cut the cord on their cable TV subscriptions.

By 2026 — less than two years away — that number is expected to jump to more than 80 million households.

As[...]

Happy Tip Tuesday! This week, Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about the power of a clear, concise CTA in your advertising.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how keeping up with your online directory listings helps your business as your potential customers move through the consumer journey.

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This week, Shannon and Krystal take a deep dive into Meta Business Suite, Facebook Business Portfolio and what every business owner needs to do to make sure they have full ownership of their branded Facebook page.

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Happy Tip Tuesday!

This week, Shannon shares a tip about one simple but critical step you can take to help your business prepare for AI-powered search.

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Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why you should be A/B testing your search engine marketing (SEM) campaigns.

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This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics[...]

Happy Tip Tuesday!

Shannon Allen shares a tip from Katie Houser, senior campaign manager, about the one metric that you can use to track your campaigns' ROI.

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