Digital Marketing ROWhy?

Happy Tip Tuesday!

This week, Shannon shares a tip about one simple but critical step you can take to help your business prepare for AI-powered search.

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Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why you should be A/B testing your search engine marketing (SEM) campaigns.

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This week, Shannon and Krystal talk about OTT from an advertiser perspective. They discuss the differences in audience behavior and ad spend when it comes to OTT, how advertisers should be thinking about their OTT strategy and the impact politics[...]

Happy Tip Tuesday!

Shannon Allen shares a tip from Katie Houser, senior campaign manager, about the one metric that you can use to track your campaigns' ROI.

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It's Tuesday — and that means it's time for another Tip Tuesday with FDS!

Shannon Allen shares a tip from Lisa Sikkema, regional sales manager, about how to optimize your geofencing campaign for the best results.

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In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference:

• The Evolution of Local Advertising
• Why OTT Is So Important[...]

For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round.

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Happy Tip Tuesday!

This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before.

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This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.

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For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate.

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