Digital Marketing ROWhy?

Happy Leap Day!

In this episode, Shannon Allen chats with David McBee, executive producer and host of SimpliFi.TV about why OTT is such an important digital marketing solution for businesses in 2024.

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Happy Tip Tuesday! This week, Shannon shares a tip from digital marketing consultant Jen Thode on the importance of staying on top of industry trends for your business while strategizing your marketing.

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It's Tip Tuesday! This week, Shannon Allen shares a tip about why it's so important for businesses to be found when consumers are searching for products and services — and how SEM can make that easier.

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Social media is an important part of your overall marketing strategy — but each platform is so different!

In this week's episode, Shannon Allen and Krystal Vivian talk about why LinkedIn is so valuable for businesses and how to make[...]

It's your favorite day of the week — Tip Tuesday! This week, Shannon Allen shares a tip from digital marketing consultant Rory Kemerer about why businesses should consider adding addressable geofencing as a layer on their targeted display or video[...]

For this week's Tip Tuesday, Shannon shares a tip from Jen Thode, digital marketing consultant, about why businesses need to be consistent in their marketing message.

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As a business owner, you know that social media is important, but it can be hard to connect your posts to your business's bottom line.

In this week's episode, Shannon Allen and Krystal Vivian talk about the biggest challenges business[...]

As a business owner or marketing manager, reviewing the data in your digital marketing reporting is critical.

This week, Shannon Allen is joined by FDS's entire campaign team – Heather Riley, Katie Houser, Lori Akey and Hannah Purucker — for[...]

Happy Tip Tuesday! This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant, about how to find the ROI story in your marketing data.

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Happy Tip Tuesday! This week, Shannon Allen shares a tip from Karlie Mandigo, a senior digital marketing consultant at FDS, about the importance of communicating often with yyour digital marketing partner.

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