Digital Marketing ROWhy?

Another Tuesday, another digital marketing tip for you!

This week, Angela Todd, a digital marketing consultant, shares why it's so important to look at monthly search query reports for your SEM campaign.

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It's October, and that means most businesses are in the middle of budget season for 2024.

This week, Shannon Allen and Krystal Vivian are joined by Lisa Sikkema, regional sales manager at FDS, to talk about 7 tips that business[...]

Happy Tip Tuesday!

This week's tip is from Jen Thode, one of our digital marketing consultants. Jen shares a tip about why it's more effective to focus on engagement, rather than followers, on your business's social media pages.

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It's Tip Tuesday!

This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring out how many impressions you need.

Marketing can be a challenge for cannabis businesses, but not impossible! In fact, digital marketing can show a true ROI for cannabis businesses — but only if it follows all of the state, local and platform regulations.

This week, Shannon[...]

Happy Tip Tuesday! This week's tip is from Jessica Reid, Digital Marketing Consultant. Jessica shares her thoughts on why businesses should add OTT campaigns to their marketing strategy sooner rather than later.

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Happy Tuesday! This week's Tip Tuesday is from Katie Houser, Senior Campaign Manager. Katie shares insights on how to use geofencing to know if your message is working, or if you should switch something up.

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Technology has changed our entire world over the last 30 years — and it's especially impacted how consumers behave leading up to a purchase.

In this week's episode, Shannon Allen and Krystal Vivian talk about how the consumer journey has[...]

Happy Tip Tuesday! This week's tip is from Emily Wideman, Regional Sales Manager, and focuses on how you can use the consumer journey to strategize your marketing.

Have an idea for a future episode or a burning digital marketing question?[...]

If you're running an SEM campaign, you want to pay close attention to Impression Share. For Tip Tuesday, Shannon Allen shares a tip from Digital Marketing Consultant Karlie Mandigo about why impression share is important and how to improve your[...]