Digital Marketing ROWhy?

Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget.

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In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS[...]

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising.

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Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics.

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This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that  will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes[...]

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.

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Federated Digital Solutions on Facebook

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.

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Federated Digital Solutions on Facebook

Federated Digital Solutions[...]

If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you!

This week, Shannon Allen and Krystal Vivian dive deep into what matters to[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude.

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For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. 

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