Digital Marketing ROWhy?

Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience.

Read Federated Digital Solutions' blog

In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.

In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time.

Read Federated Digital Solutions' blog

Federated[...]

Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget.

Read Federated Digital Solutions' blog

Federated[...]

In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS[...]

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising.

Read Federated Digital Solutions'[...]

Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics.

Read Federated Digital Solutions' blog

Federated Digital Solutions on[...]

This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that  will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes[...]

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions[...]