Digital Marketing ROWhy?

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion.

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Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year.

Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.

In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often[...]

This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter.

Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. 

In this episode, Shannon[...]

This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages.

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This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC.

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Happy Tip Tuesday!

This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience.

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In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.

In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time.

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