Digital Marketing ROWhy?

This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that  will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes[...]

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.

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Federated Digital Solutions on Facebook

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.

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Federated Digital Solutions on Facebook

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If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you!

This week, Shannon Allen and Krystal Vivian dive deep into what matters to[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude.

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For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. 

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Federated Digital Solutions on[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible results. 

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Wow, it's been two years since we launched our podcast!

This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information about future plans for the[...]

For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also publishing more effective content.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that boosts revenue.

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