Digital Marketing ROWhy?

Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads?

This week, Shannon and Krystal discuss how AI is impacting search[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the[...]

Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior.

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Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line?

This week, Shannon[...]

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs.

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Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions..

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The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market.

In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the[...]

This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media.

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For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign.

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Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses.

And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller[...]