Digital Marketing ROWhy?

Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.

Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?

Is it[...]

For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out.

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Happy Tip Tuesday!

This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads.

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It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing.

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This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy.

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Happy Tip Tuesday!

This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue.

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Wondering what other businesses are thinking about when it comes to marketing and advertising in 2025? Shannon Allen sits down with Gordon Borrell, CEO of Borrell Associates, to talk about advertising trends and how businesses can maximize ROI in 2025. 

Happy Tip Tuesday!

This week, Krystal Vivian shares a tip about how to make your brainstorming sessions faster and more effective.

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See

Happy Tip Tuesday!

This week, Shannon shares a tip from Lisa Sikkema, regional sales manager at FDS, about the one tactic that every business needs to include in their digital marketing strategy for 2025.

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