Digital Marketing ROWhy?

This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about.

Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search.

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You know that you need to create content that engages people on social media — but how do you do that?

This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a[...]

This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports.

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Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media.

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Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.

Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?

Is it[...]

For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out.

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Happy Tip Tuesday!

This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads.

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It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the[...]

Happy Tip Tuesday!

This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing.

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