Digital Marketing ROWhy?

Welcome to 2025! As we get started on an exciting new year, Shannon and Krystal look back at some of our favorite episodes of 2024 and the key takeways from each that will be even more relevant going into 2025.

Happy Tip Tuesday!

Shannon kicks off the year with her own tip about something that every business owner needs to understand and always be on top of in 2025: their industry trends.

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For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media.

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On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI.

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It's the last episode of 2024!

In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think about.

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Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy.

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Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads.

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Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it.

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This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends.

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The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, retail media advertising, social media and artificial intelligence.